Domain Name Power: Turning Your Domain Name Into a Brand

Domain Name Power: Turning Your Domain Name Into a Brand

Branding
The following is a how-to guide on turning your domain name into a brand, getting you more website views and more customers. This guide outlines all the steps required to turn your domain into a brand. From a Domain to a Brand When creating a brand, there are many tools that you can use to your advantage. One of those tools is your website’s domain. Your domain is the best representation of your business and what you can offer to potential clients. There are a lot of ways to turn your domain into a brand, depending on what kind of business that you’re running. Here are a few tips to help you be successful in creating a brand: Pick a Unique Domain Name Your domain name is your first impression…
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How to Make Your Brand Image Unforgettable: Three Surefire Strategies

How to Make Your Brand Image Unforgettable: Three Surefire Strategies

Branding
By Avery Taylor Phillips Your product or service won’t sell unless it has a face. That face is your brand. Branding is one of the first things a potential customer sees when considering a purchase. A lot can be told by just a simple logo, such as the company’s beliefs and practices. This can only be read, though, if the brand is well known. Whether your company is just starting out or not, branding is one of the most important things you can invest in. Your brand tells the story of what your company is about and what you offer. Customers will not be told that story if the effort is not put into branding. Although making an unforgettable brand image seems like a daunting task, here are three strategies…
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Where Do Companies Go For their Marketing Assets?

Where Do Companies Go For their Marketing Assets?

Branding
  Marketing assets are all those tangible items that promote a business by bearing its name. However, the names are not the only things that matter in promotional objects. These objects represent the company itself wherever they go. Hence the quality and class of the product need to be premium. Moreover, a company’s marketing paraphernalia must also be customized to carry the same theme and design as that of the business. Since these objects are vital for brand marketing and recognition, they are necessary to arrange. So all that remains to be asked is, where do companies really go to get their marketing assets? Do they create them on their own or do they avail the services of an agency for it? What would be a better choice after all?…
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Launching Your Brand

Launching Your Brand

Branding
Introductions matter, as any job candidate (or job interviewer), can tell you. That first impression, that notice to the world about who you are and what you stand for—it’s something that you can almost never shake. So what, then, do you do if you’re a new company—especially a startup who may have an unusual story to begin with? How do you increase the chatter and enthusiasm about your business beyond the small circle of friends, family, and investors? How do you make your startup a solid business? That introduction plan matters. For example, what you’re looking to do is not so much find the people who may be excited about your product. You want to find people who don’t even know that they need your product. That’s why key influencers…
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How To Create an Ecommerce Brand that Feels Authentic

How To Create an Ecommerce Brand that Feels Authentic

Branding, eCommerce
Whether you’re in the process of creating a new brand, or you’re keen to spice up an existing one, it’s worth bearing in mind that a strong brand is more than just a name, a logo and a company color scheme. Creating a recognizable eCommerce brand that consumers view as real and trustworthy is a serious undertaking – but one that reaps plentiful rewards if done well. Ask yourself, what makes your business compelling? How would your customers pick you out of a crowd? Building a successful eCommerce brand is as much about the human aspects of listening, storytelling and finding a purpose as it is about having the perfect font. How will you create an e-commerce brand that feels authentic to your customers in 2017? Read more: Essential ecommerce…
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How to Create a Strong Brand Voice Across Social Media

How to Create a Strong Brand Voice Across Social Media

Social Media
Make Them Hear You: How to Create a Strong Brand Voice Across Social Media Setting up a website and a social media presence are now mainstream business practices, as more and more of our lives enter the digital realm. What most businesses don’t think about (or realize too late) is that they need to create a consistent and unique “brand identity” to help make them identifiable through social media as well. Think about it as a personality for your business. Think About Who You Are Is your brand funny? Fresh? Professional? Serious? If you’re marketing a new start-up, you may want to take a light-hearted approach. However, if you’re marketing a fertility treatment clinic, you’ll want to be a bit more somber and compassionate. Aside from what you do, you’ll also…
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