5 Advantages of Cloud Computing

5 Advantages of Cloud Computing

Website Development
5 Ways Cloud Computing Plays an Important Role in the Web Design Industry In its simplest terms, cloud computing means accessing and storing data online rather than on a hard drive. In fact, you likely use cloud-based applications or services every day. Google Docs, Dropbox, SugarSync and Amazon Cloud Drive are all cloud applications. If you work on a Google Chromebook, you’re working on a device that is completely connected to the cloud. Cloud computing is making our lives easier — and it’s also playing an important role in web design. Server Backup and Security Losing critical information and files, even just for a day, can seriously damage a business. As a web designer, your reputation is on the line. Don’t rely on a hard drive for file storage and…
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Mobile Apps Help Small Businesses

Mobile Apps Help Small Businesses

Mobile
Mobile Applications and their Positive Impact on Small Businesses Mobile apps are extremely common with users nowadays. People who use Smart phones, Tablets or a music Player for that matter, come across Mobile apps every day. They find their purpose in many fields right from morning till night. Mobile apps are used for Online shopping, to buy food, to pay a bill, to book a cab and it serves several other objectives. By implementing these apps in an efficient way, small businesses can really make an impact in the industry. To promote their business and to scale new heights in terms of growth and stature, a company must generate a mobile app. Things to ponder before creating an app However, before designing an app, a company or a firm has…
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Why Most Web Designers Suck

Why Most Web Designers Suck

Website Development
Does anyone else just feel like web designers suck? I’m not saying all web designers but the vast majority of the people who claim to be web designers are just awful. While some are just bad at their job and don’t deliver good, quality work, others are just lacking in the customer service department or are just flat-out unethical. The infographic below goes into great detail about the five main areas where most web designers fall short. I think the reason for the lack of professionalism in the field is because the idea of being a web designer is quite attractive. Think about it. You don’t need an office or a staff or any fancy equipment. All you need is a laptop and the courage to sell yourself as a…
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How Transparency Builds Trust and Revenue

How Transparency Builds Trust and Revenue

eCommerce
The more marketers spend time optimizing a website or eCommerce store, the more their efforts revolve around the minutia. Change this color, alter that headline, and manipulate the verbiage to make the sale. Most marketing or eCommerce information resources revolve around split testing minor things in order to increase revenue, but many are missing out on a gold mine. Transparency and authenticity builds trust in an era where few retailers are trustworthy. When starting my eCommerce brand in the supplement space, I was able to charge twice as much as the competition and still grow 400 - 600% every month all because my customer base trusted our products. Why Does Transparency Matter? Most eCommerce professionals focus on features and the resulting benefits that a potential customer might find without taking…
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Starting an online business with customer experience in mind

Starting an online business with customer experience in mind

eCommerce
Online businesses are on the rise more so than ever before. However, the one defect of doing business online is the danger of becoming impersonal; just a machine with the text equivalent of 'Computer says no' rather than a face to face relationship between business and customer. That is why it is vital for online businesses to focus on incorporating customer experience into their online business. Here are some of the ways you can keep customers at the forefront of your online business. FAQ page This is one of the first go-to pages for a customer with a question or issue. Although there are many common questions that most businesses receive from their customers, it's important to bear in mind that your clientele could be looking for an answer to…
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How Sales Order Processing Software Increases Customer Service

How Sales Order Processing Software Increases Customer Service

eCommerce
When you operate an e-commerce business, you may never have the opportunity to connect with your customers face to face. As a result, your customer service is a critical function to helping you build customer relationships, earn referrals and establish a brand identity that convinces prospects and return customers to choose your e-commerce business over another.  Here’s a look at how sales order processing software can help you create — and guarantee — exceptional customer service. Ensure a consistent customer experience. Data reported by Zendesk reveals that more than half of customers surveyed will recommend a company based on their perception of the service it provided, regarding it as a higher priority than product or price. In fact, 85 percent of respondents to the same survey would be willing to…
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Drive Sales With These E-Commerce Design Approaches

Drive Sales With These E-Commerce Design Approaches

eCommerce
E-commerce site designs ultimately have the goal of driving sales but under that are various pieces that make users want to come back, explore and participate in your social network. There are many components that make people want to purchase, especially over the internet. Designing your site around these behavioral components will help bring in the most revenue to your e-commerce store. Cognitive Design When users go to your site and begin to look for an item, they subconsciously perform a cognitive cost-to-search analysis. This is an analysis of time spent to find the information they need, leaving the site if the analysis proves unfavorable. In short, they know that if it takes too long, they are gone. The first layer of design is to make your site responsive, which…
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