The Digital Marketer’s Guide to Heavily Trafficked Holiday Promotions

The Digital Marketer’s Guide to Heavily Trafficked Holiday Promotions

eCommerce
Consumers are looking to spend even more money this holiday season compared to last year, with the average purchase projected at $540, up more than $100 from 2015. In addition, 40 percent of retailers plan on kicking off their holiday season campaigns before Halloween. Now is the season to market early and often for online retailers. From boosting organic web traffic and increasing conversion rates to social media paid ads and promotions, the options are endless and sometimes overwhelming. Here is the digital marketer’s guide to wading through the sea of online stats and some advice to making the most out of another busy and lucrative online shopping season. Driving Web Traffic Getting more eyes on your site is a great way to gauge which products are most popular, raise…
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BENEFITS OF ECOMMERCE

BENEFITS OF ECOMMERCE

eCommerce
E-commerce or electronic commerce refers to a modern-day business transactions and these transactions are happened via electronic means, such as the technologies of internet, computers, TV, telephones, etc. In fact, the internet has a large number of active users across the globe and this number is growing with rapid pace, and due to this the belief of a majority of the people is that e-commerce will soon be the key mode to successfully complete all business transactions. Indeed, e-commerce has really affected the businesses and purchasers at the same time. In this article, I am going to discuss key benefits of e-commerce. The benefits of e-commerce can be broadly grouped into the following main categories: Benefits to Business Organizations or Retailers Benefits to End-Users or Consumers Benefits to Society as a…
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Turn Your Passion into a Business

Turn Your Passion into a Business

eCommerce
Use your Passion to Fuel a Successful E-Commerce Business Many of us walk into work each day, do what we need to do to get through the shift, then leave uninspired. In fact, a recent study showing that 32% of people felt engaged with their work in 2015. What’s more 17.2% reported to be actively disengaged. Those who are engaged with work are enthusiastic about what they do, are committed to their work and are strongly connected to the company’s financial success. If you’re working in a career that doesn’t engage you, perhaps it’s time to think if there’s another way. Turn your Hobby into an E-Commerce Business Do you have a hobby that you’re truly passionate about? Do friends and family line up to purchase your hand-made products? Your…
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Tips to Create a Successful Ecommerce Website [Infographic]

Tips to Create a Successful Ecommerce Website [Infographic]

eCommerce, Website Development
Over the past decade, the international market has undergone an extensive change. No longer are businesses restricted by geographical borders or place, but more by the sum of imagination they can assemble and their readiness to adapt to innovative technologies. In particular, entrepreneurs and company owners who are eager to start and run an eCommerce business may place themselves to enjoy an enormous height of victory. If you have an existing brick-and-mortar store and have notion about launching an eCommerce branch — or maybe have a proposal for a totally new business that you believe might work efficiently as an eCommerce process — now is the moment to act. These markets will only continue to grow more jam-packed in the coming months and years. Although it may be not viable…
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Turning an Informational Website into an eCommerce Website

Turning an Informational Website into an eCommerce Website

eCommerce
Transitioning a Good Informational Website into a Good E-Commerce Website It’s no secret that eCommerce is booming. Consumers are frequenting brick-and-mortar stores less and are choosing the savings and convenience associated with online shopping. If you’re interested in monetizing your informational website, now is an exciting time. Transitioning over to eCommerce can be a daunting prospect, but it’s usually not as demanding of a project as you might assume initially. Here’s a guide to help you get started: Select Your Approach Your first step is to decide how you want to enter the eCommerce world. Do you want to use a third-party website such as eBay or Amazon? Or, would you rather keep your current website and add products and a payment gateway? Or, would you prefer to retain your…
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How Sales Order Processing Software Increases Customer Service

How Sales Order Processing Software Increases Customer Service

eCommerce
When you operate an e-commerce business, you may never have the opportunity to connect with your customers face to face. As a result, your customer service is a critical function to helping you build customer relationships, earn referrals and establish a brand identity that convinces prospects and return customers to choose your e-commerce business over another.  Here’s a look at how sales order processing software can help you create — and guarantee — exceptional customer service. Ensure a consistent customer experience. Data reported by Zendesk reveals that more than half of customers surveyed will recommend a company based on their perception of the service it provided, regarding it as a higher priority than product or price. In fact, 85 percent of respondents to the same survey would be willing to…
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Drive Sales With These E-Commerce Design Approaches

Drive Sales With These E-Commerce Design Approaches

eCommerce
E-commerce site designs ultimately have the goal of driving sales but under that are various pieces that make users want to come back, explore and participate in your social network. There are many components that make people want to purchase, especially over the internet. Designing your site around these behavioral components will help bring in the most revenue to your e-commerce store. Cognitive Design When users go to your site and begin to look for an item, they subconsciously perform a cognitive cost-to-search analysis. This is an analysis of time spent to find the information they need, leaving the site if the analysis proves unfavorable. In short, they know that if it takes too long, they are gone. The first layer of design is to make your site responsive, which…
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Why E-Commerce Companies are Using Mobile Marketing

Why E-Commerce Companies are Using Mobile Marketing

Finance 101
If you’ve created an e-commerce platform, you need mobile marketing. Right now, mobile marketing is one of the world’s top industry impactors. Customer support, website access, familiarity and exclusive amenities all promote killer strategies, and industry professionals are stepping up their game. Now, e-commerce marketers need to adopt a mobile program. Find out why. Why E-Commerce Companies are Using Mobile Marketing, and Why You Should Too Reason One: Location-Based Services Mobile is mobile, after all, and immediate access defines a great e-commerce strategy. Currently 46 percent of United States Citizens own smartphones. Location-based services align the massive user base with your amenities. Where e-commerce is considered, crossing online and brick-and-mortar services will amplify a winning strategy. Location-based services, now, drive product and service promotion. GPS capability is an absolute must-have.   Reason Two:…
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5 Free Tools for Boosting eCommerce

5 Free Tools for Boosting eCommerce

eCommerce
Top 5 Free Tools for Boosting the Performance of Your E-commerce Store As the online world is growing at a fast pace, it has resulted in an enormous increase in a way website owners are planning their expansion to deliver a smooth and convenient customer experience. Understanding the needs of the customers and managing the website has become a primary need for the success of any e-commerce store. As today users are becoming more interested in advanced products and bespoke services, the online store owners must put more efforts to improve customer retention and hence boost their sales. 5 Free Tools for Boosting eCommerce Today, there are a number of powerful tools available in the market that will allow site owners to manage and enhance the functionality of their website.…
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