Strengthen Your Online Presence: Five Free Marketing Tools
To run a successful online business, you need to establish a strong web presence. When you are just starting, this seems like a daunting task. Your competitors are already established and have their marketing channels in place. Luckily, there’s always room for more, and even if you aren’t operating on a large advertising budget, there are ways to establish yourself. If you aren’t afraid of rolling up your sleeves and taking on some marketer tasks yourself, you can do so through the use of do-it-yourself tools. Check out these five free marketing and branding tools to get you started.
Before you start promoting your brand, make sure the fundamentals are in place. If you’re using a poorly designed logo, your company will come across as unprofessional. Putting all of this effort into promoting a brand that isn’t well-received by your target audience isn’t effective. Logo Creator is a free logo design application that lets you create concepts quickly. Try out different templates and play around with fonts, color patterns, layouts, and more. Once you land on a design, you like to gather some unbiased feedback, ideally from potential leads. The logo files will be available in a high-resolution format so you can rest assured that it will look pixel-perfect, whether you use it on your website, business cards, presentations, or anywhere else.
Once you make sure your logo and branding are on point, it’s time to think about promotion. One of the most effective ways to drive traffic to your eCommerce website is through social media. Find out which social media platforms are most popular with your core demographic and set up your business accounts there. With that in place, it’s time to start publishing content. With the overwhelming amount of content being produced on the major social platforms, you need to make sure your content and design are on point, or your posts won’t get noticed. Poster My Wall lets you create beautiful social media posts for free in just a few minutes. To get started, choose what you want to design, whether it’s an Instagram post, Youtube channel art, or Facebook cover. From there, browse their templates and select one that’s suitable for your post. You can fully customize any of their designs and publish them to your preferred social media platform instantly.
Video content is one of the most engaging media you can leverage to promote your business and establish your web presence. Thanks to do-it-yourself applications, it’s now easier than ever to use video as a promotional tool. Gone are the days of needing to hire a film crew and renting expensive video equipment. Try a free tool like Biteable to create your video clips. Whether you need an explainer video, product demo, logo reveal, slide show, or animation video, they got you covered. Choose one of their templates and make custom edits to music, content, images, and more. Once you are done editing your video, you can publish and share it through your favorite video-sharing platform.
Once you start getting some direct and organic traffic to your website, you need to start thinking about leveraging email marketing. What good does traffic do you if they visit and leave your site without making a purchase or leaving their email behind? Encourage your visitors to share their email with you. Email marketing will allow you to build trust and entangle users, which in turn will increase your conversion rates over time. Leverage a free email sender solution like Bench Mark Email. Setting up and automating email campaigns is straightforward and doesn’t take a lot of time. To get started, import your email list and then use their email creator to come up with a beautiful template. From there, you can automate the sending process and sit back and analyze open rates and other campaign data.
Another proven way of establishing your web presence and increasing conversion rates is through a live chat function on your website. When you finally get visitors to your site, you want to be there for them to answer any questions they may have. Not only to try and convert them to users but hopefully to create goodwill so they will turn into repeat customers and start promoting your website through word of mouth. Installing My Live Chat is easy. Simply paste a code snippet and start using this free live chat feature instantly. You can set the style and placement of the chat and even get access to chat history.
There are a lot of free resources that can help you establish and strengthen your web presence. Try the tools highlighted in this article and then look for others too. The more you have in your marketer toolkit, the better.