Step-By-Step Guide to Google Ads for Beginners
- Adwords PPC

Step-By-Step Guide to Google Ads for Beginners

Why Use Google Ads?

While setting up a Google Ads campaign can turn out very challenging. 

In 2000, Google introduced Google Adwords, now called Google Ads. The core of it has not changed in the last two decades. Google, therefore, has come to be known as a staple of the marketing community. The revenue of Google Ads has increased since 2001.

Allowance By Google Ads

Four points are discussed below. First, we have talked about the allowance you are getting or will be getting from Google Ads while going through the points of allowances provided by Google.

  • Take the lead of Google’s massive reach. According to a study, Google’s number of everyday searches exceeds 3.5 billion.
  • Limit your daily budget and maximum bids to keep a record of how much you are spending and not do unnecessary spending.
  • Look for the right customers at the right time. For example, when searching for an ‘electrician,’ do insert ‘city’ to know that the person is ready to buy.
  • Google Ads allows you to get more rapid results than search engines.

Several websites still rely on search engine optimization; it takes months for Google to index the results. Still, SEO is recommended. With the help of Google Ads, you can see the organic traffic increasing faster.

How Does Google Ads Work? 

Google Ads works under the pay-per-click (PPC) model, which means marketers in the market target a particular keyword on Google and make a bid on it. The bids you are making will be the ‘maximum bids’ or the maximum amount you want to pay for an ad.

Cost-per-click, on the other, is an advertising income model that the websites take into account to bill the advertisers on how many times they have clicked on an ad. 

A Step-By-Step Guide On How To Use Google Ads 

1. Setting Up Google Ads Account 

You need to follow some directions properly to set up a Google Ads campaign. Firstly you need to visit the ‘Google Ads homepage’ and click on the START NOW button to set up your account.

After clicking the START NOW option, a page will appear where you will have to put your website; as a recommendation, it is better to leave and steer to the Adwords dashboard.

The campaigns will be managed in the dashboard because of the flexibility and control of your campaign. You can also read about the advantage of having multiple ads.

2. Go Forward With A Google Ads Campaign 

After creating the account and steering to the main dashboard, in the left-hand column, click on CAMPAIGNS.

Click the round blue button with a + sign on it and then.


There will be various options for the goal you want to reach on the next page.

Scroll down, and you will see different types of campaigns. For example, after selecting SEARCH, you will be asked how you want your conversions, then traffic and phone calls will be displayed so that people would visit the website or call directly.

3. Describe Campaign Audience 

In the next section, we will be dealing with the campaign’s audience.

Give your campaign’s name and ensure you have an unselected network audience on the first page. 

On the next page, pick the location you are thinking of targeting.

The next page opens and goes to LOCATION OPTIONS

4. Choose Google Ads Budget

This page is easier to handle than you think; figure out how much you want to spend on Google Ads.

 Among 1000 people, if 10 of them contacted you after visiting  your website, that means you get a 1% conversion 

5. Define Your Google Ads Bidding Strategy

To maximize your budget utilize several strategies that are there. Google will automatically raise or lower your bid to get you the best conversion rates in advanced strategies.

6. Extensions For Google Ad

Never forget extensions for Google Ads. Always add the extension as it includes a full description, service outlines, and immediate site links; people will click through your ads and will make a score by giving the potential customer the right information.

7. Prepare Keywords And Research

At first, we need to look for keywords; Google provides a helpful tool called Google keyword planner. 

In this app, you can find all the keywords after getting the planner, click on FIND NEW KEYWORDS, and enter your keyword.

8 . Craft High-Quality Google Ads 

Wrong headlines are why Google Ads results fail; always give the correct headline to be easy to find and contain the content related to the headline. 

While you create headlines for your campaign, Google suggests some keywords help you out. Make short descriptions of not more than 80 symbols and use keywords in the description.

9. Optimize Google Ad Campaign 

In the case of optimization, start gathering data and refine it. First, remove the keywords you don’t want to show. Then, add them to your negative keyword list. 

Increase budgets on the outperforming keywords and cut them off from underperforming. Monitoring your results will stack you up against your overall digital marketing strategy.

10. For Adwords Optimize A Landing Page

Optimizing and designing a landing page is essential to decrease the bounce rate of your website and increase conversion rates.

With Google Ads, if you optimize the landing page will turn capital.


This article is for beginners who want to learn the steps of Google Ads. We have covered all the steps with necessary points that you need to know to get an idea first. Let us know how helpful this article was to you in the comment section.

About Author:

Rogen Rosenberger is a professional content writer with years of experience in blogging. He graduated from Stanford University, California, and then started his career in blogging. He contributes to many authority blogs such as Online Marketing Tools, Blogstellar, Dream and Travel, Tour And Travel Blog. He also likes to write in many international magazines and journals. 

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