5 SOCIAL MEDIA STRATEGIES THAT CAN TAKE YOUR E-COMMERCE BUSINESS TO THE NEXT LEVEL
E-commerce has seen an almost meteoric surge in popularity in recent years, thanks partly to the rise of the internet. Many companies have found success in the space despite them having no central office.
Social media has also become a juggernaut in the online space, capturing a huge segment of the internet population. It only makes sense for businesses to capitalize on the popularity of social media to increase their online presence and drive conversions.
1. Smart Targeting and Dynamic Product Ads
Social media platforms have started offering smart targeting for business ads. Facebook, for example, allows businesses to find the right demographic for a specific ad based on location, interest, and device used. They also offer other custom options such as retargeting, lookalike audiences, as well as custom audiences.
Dynamic product ads have also become mainstream when it comes to digital marketing. Dynamic ads make use of customer data to showcase a curated and personalized ad to interest them enough to take action.
2. Using Influencers
The rise and eventual domination of social media paved the way for influencer culture. Essentially, an influencer has amassed enough followers on their social media account that they exert a significant influence, for lack of a better word, on the purchasing habits of their followers.
Many brands and social media marketing agencies took notice of these online personalities and have reached out to them in hopes of tapping their audiences, typically the younger generation.
- Using Product Videos
Ask anyone fond of e-commerce, and they will tell you that a significant aspect of online shopping they do not like is that they can’t physically touch the products. This presents a huge obstacle, especially in the fashion industry, where the right fit is crucial to customer satisfaction.
They turned to the next best thing and used product videos. Product videos are a great way to bridge the gap between brands and customers viewing a product through a screen.
4. Focus on Engagement
Social media, inherently, is a networking site designed primarily to facilitate communication. It should come as no surprise that brands and businesses wishing to find success in the medium should include customer engagement as one of their core methods to bring in more leads and conversions.
Engagement doesn’t only include responding to customer questions but also nurturing a legitimate relationship with a business’s customer base. It includes interacting with them in the comment sections, formulating poll questions to encourage them to interact, and sometimes joining the bandwagon of sharing memes.
5. Content Marketing through Blogs
The blog has become more than just a way for people to talk about personal topics; it has turned into an effective marketing strategy that has led many businesses and brands to success. The appeal of blogs stems from the fact that they are associated with relatability. Most blogs are written by ordinary people doing ordinary things and sharing their perspectives of the world. It draws a lot of people, especially when the topics are of particular importance to them.
Leanne Brooks is an avid blogger who loves to write about various topics, including health, travel, SEO, and marketing techniques. She is currently working with Famouz.io, the leading social media marketing agency in Germany.