The word marketing is a big word in itself. Be it traditional marketing, be it digital marketing, or be it social media marketing. With every passing year, trends in marketing are changing rapidly. Now, the journey of the year 2018 is on its end, and the year 2019 is on its way to smile. Here, we are going to have a look at Social Media Marketing in 2019. Social media marketing is becoming more effective all the time.
These days, everybody is hooked to social media. Social media platforms like Facebook, Instagram, WhatsApp are few examples, which keep upgrading with new and innovative features. In this scenario, we can leverage social media marketing. Users keep searching for services and products on these social media platforms, so the marketers can grab opportunities to catch all attention through their social media marketing skills.
Let’s go through social media marketing trends that will dominate 2019-
Live video was introduced in 2016 and still seeing growth and expected to dominate in 2019. Initially, YouTube had this feature, but now we can use other social media platforms like Facebook and Instagram, leveraging this feature. Its popularity is continued to grow every day. As per some marketing expert’s statement,”80% of what we consume online will soon be video content.”
You can’t deny the fact that a live video is a more effective trend. It makes things alive and attractive to the user. This shows that the number of social media users who prefer watching a video to text is expected to increase.
So dear marketers use this medium more in their social media marketing, but yes, it has some inherent shortcomings like due to technical problems, videos can go wrong. We should take care of the full-proof production level of videos.
Social Media Influencers- A few years back, this trend was associated with only celebrities, but now we keep reading about Instagram stars, Twitter influencers, etc. It’s a big trend in social media marketing because people in a large number follow them; they go through their influencers every post, blog, or tweet. We can see rage between them.
The more social media influencers grow, the more the price of their services grows. This thing has turned social media marketer’s heads towards Micro-influencer Marketing.
Maybe, micro-influencers have a few followers, but they are genuine; they are the most interested in what their influencers say or do.
Data Security- One more important feature that every user wishes to have, is their data security. Yes, it will prevail the most in 2019. It has been a big issue in 2018 when the news broke out that a database firm called Cambridge Analytica leaked out personal data from around a million Facebook profiles without their consent to target US voters.
In this connection, Facebook and its CEO Mark Zuckerberg were inquired several times by legal authorities. This has compelled other social media networks and brands to have transparency between the network and the user. No social media network can play with the personal details of users.
According to it, Europe’s General Data Protection Regulation came into effect this year. If any network wants to collect customer’s behavioral data online, you need to get explicit opt-in consent from the customer.
Social Media Never Sleeps-Timeliness- There is 24/7 customer support in social media marketing. These days users are online all the time as per their requirements and available time. They can see products any time, purchase any time, talk any time, just because social media never sleeps. If we tweet while even in train for our problems, they are mostly addressed in time. So, real-time communication will indeed be an emerging feature.
Artificial Intelligence-Chatbots- All social media ad platforms like Facebook, Google, and Amazon have adopted artificial intelligence to grow customer interaction. Chatbots have taken over manual conversations to improve customer support. Chatbots conversation feels like a real-time conversation. In 2019, the chatbot will rule the social media market, as it’s becoming a highlight these days; we can see this feature everywhere dominating, be it ordering food, be it choosing a mobile plan, ordering clothes, or be it any service of day to day life. So, to be one step ahead in social media marketing, you need to develop chatbots for your business.
Third-Party Integration- Social media is not confined to youth only, but the older generation also is engaged on these platforms. Third-party integration allows you to share information without leaving the app. Facebook and LinkedIn are already using this feature.
Personalization- These days, people’s information is being uploaded on social media; this way, social media networks get all the details. All emails can be sent to consumers according to clicked links, posts, etc. we can see shopping sites like Amazon, Flipkart; they prompt products according to our previous purchase, MakeMyTrip keeps offering you places as per your previous inquiries or revealed interests. This way, marketing bonds the relationship with the consumer. The customer feels cared for by a brand. Today, a consumer wants everything on the individual level, even interaction with the brand; it feels like he is being treated as personal interaction. Thus, conversion grows. At the end of 2018, we are experiencing a campaign run on Facebook called Memories of Facebook 2018. It shows that this social media takes care of the individual. It grows the popularity of Facebook.
Voice Search- This another feature will play a pivot role in 2019. People find this feature very comfortable. If we have to search for something, we don’t need to waste our time typing, say, and get our work done. It makes us type less and save time as well. For example, you need to find some South Indian restaurant; then, just by saying South Indian restaurant, you will get the results in front of you. These days, Alexa and Google all have this feature, and It also allows the user to do work faster, types less, speak more, and less screen time. But make sure voice search is available on your website.
Conclusion- We are all set to welcome 2019, so the enhanced social media marketing in 2019 too. There is always room for innovation and improvement in everything, so social media marketing seeks to adopt these above-mentioned trends to rule in 2019. Personalization and live video are some examples that already exist, but they also needed to groom in 2019.
Author Bio: Poonam Agarwal, an experienced content writer at TechIngenious – A Web & Mobile app development company. I am writing for the past 3 years. I love to express my views through writing. I am a day-to-day writer and an athlete when I am not writing.