Nowadays, the use of social networks is ideal for the communication of your business. These supports make it possible to be as close as possible to customers and prospects, and therefore have many advantages for optimizing the image of a company. The company can also use social networks to improve its image. We will talk about public relations. In fact, 84% of large companies are present on at least one social network.
Digital transformation has far-reaching implications for businesses and the world of work and society as a whole. This digital revolution is so important that specialists compare it to the birth of printing more than five centuries ago.
Nowadays, the use of social networks is ideal for the communication of your business. These supports make it possible to be as close as possible to customers and prospects, and therefore have many advantages for optimizing the image of a company.
Your employer brand must be visible to as many people as possible. It is for this purpose that inbound recruiting mixes the inbound marketing methodology and HR needs.
What are the advantages?
Investing in social networks can offer you many possibilities and support your global or digital communication strategy. In this way, you can see in particular:
Increase the visibility of your business
It will be easier for potential prospects or customers to find you on the Internet, and your business pages or accounts can allow your company to optimize its ranking on search engines.
Go to meet your prospects and your customers.
The purpose of social networks is to establish a dialogue between different members of communities. You can also have direct feedback on your publications or even your communication campaigns via user comments or via engagement, or the number of interactions (shares, “Likes” on Facebook or even “favorites” on Twitter …) that they arouse, and thus better understand who your target is and how to reach it effectively.
More easily retain your customers.
Customer loyalty translates into a lasting relationship of trust with your customers, who will thus naturally turn to your company when needed. By establishing a dialogue with your customers on social networks or by permanently sending an attractive image that is therefore adapted to your target, you can contribute to this loyalty. Also, read about Martie Allen
Anticipate crisis communication
Communication is all the more important in a crisis: by being present on social networks, you can easily observe the beginnings of problems, such as, for example, a “bad buzz,” and correct the situation.
Find new collaborators
By investing incorporate social networks, you can meet new employees interested in your business and the spirit of your company. You will also be able to have the first vision of their career and their projects.
They are a primary communication channel with customers, and we must take maximum care of them. In addition to that, the objective is to carry out concrete marketing actions on social networks at the most appropriate times to build loyalty and create engagement.
On the other hand, it is a good practice, increasingly widespread, to use social networks as a channel for customer service, including up-to-date information and advice.
It is a strategy to send segmented emails to a contact database. Its objective is to create new customers or retain loyalty through information regarding news, news, actions, and campaigns or by conducting satisfaction surveys.
It is about advertising shown in various formats and examples such as websites or social networks. The intermediaries between the advertisers and the web are the affiliates, and it is through their networks where you will have to manage it. The way to pay for this process can be through different options or cost models. These are some examples:
- CPC: Cost per Click. The advertiser stops for every click on their ad.
- CPA: Cost per Action. The advertiser only pays when whoever clicks performs a certain action. Normally this action is to buy.
- CPM: Cost per Thousand Impressions. A fee is paid when the ad is shown a thousand times.
The strategies that can be developed in this environment are many, but you can always get advice through studies or agencies that carry out this work.