Setting up a successful eCommerce business is not for the faint of heart. Once you’ve made this brave decision, the next step is to put a solid eCommerce strategy in place to back up your vision.
As it turns out, learning how to increase eCommerce sales and build a successful online business doesn’t require advanced magic. The only requirement is that you are willing to learn and put in the time to succeed.
Here we bring you Smart eCommerce Strategies to Skyrocket Your Revenues in 2022. Keep reading!
Smart eCommerce Strategies to Skyrocket Your Revenues
In a sea of online retailers, what makes yours stand out?
There are only two words to describe this—proof from the people around you.
Ecommerce products can be sold or not sold based on how customers perceive them on social media sites.
You can use social proof to boost sales for your eCommerce business. It’s also a great way to improve your eCommerce SEO.
A good start is posting positive reviews on your social media accounts and securing celebrity endorsements. Negative reviews, on the other hand, should not be ignored. Your review section is just as important as getting five-star reviews from your customers.
It’s also important to choose influencers whose social persona matches your target market if you want to boost eCommerce sales.
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Create an emailing list
Here we go! This is the big one! Building an email list for your eCommerce store may seem like an impossible challenge if you’re starting from scratch.
In the process of building a loyal customer base, you’re accomplishing a number of business-building tasks.
Those who have previously shown an interest in your products are the ones you’ll be retargeting with your ads.
Promotions can now be sent without having to pay for social media ads.
You’re giving people the chance to form a community around you.
Email works well because your customers opt-in to hear from you rather than being targeted by paid advertisements. When it comes to your email list, you’re in complete control of it, unlike social media platforms. When Instagram and Facebook went down for nearly a full day, you’ll remember it.
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Upsell your products and services
Customers could be on the final page of the checkout process when they are presented with an option to upgrade to an even larger, better-quality coffee jar for just $5 more. Of course, because of this, they’ll be tempted to upgrade.
To grow your business and cultivate long-term relationships with your clients, consider using upselling as a strategy. Because you’re mostly selling to people you already know and trust, this strategy works well.
The good news is that an upsell process in your online store doesn’t require coding knowledge. WooCommerce, Shopify, and other popular e-commerce platforms are compatible with various upselling applications.
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Integrate a live chat system to your website
Customer service and marketing can benefit greatly from using chatbots and intelligent systems. Chatbots aren’t just there to help customers or ask simple questions. They also maintain long-term relationships with their customers by engaging in two-way communication.
Customer inquiries and purchases can be handled by chatbots for e-commerce and business diagram software. Your eCommerce chatbots can also be given “human names” to boost engagement.
Conversations with artificial intelligence (AI) chatbots can be highly personalized because they learn from previous interactions. As a result, these systems can handle repetitive customer queries and chat queues easily, reducing the burden on human support agents.
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Optimize mobile user experience
Consumers prefer to make purchases while on the go, which is on the rise. According to an eMarketer report, 40% of eCommerce sales in the US will take place on mobile devices by 2022, compared to 36% in 2019.
It’s no longer enough to have a well-designed website optimized for conversions and mobile-friendly.
Mobile e-commerce owners are indeed dressed to impress. For mobile shoppers, the conversion rate has recently reached 3.5%, which is close to the 3.9% conversion rate for desktop shoppers, reports Statista
There is a lot of pressure on retailers to provide a frictionless mobile experience or risk losing out on a lot of business.
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Recover abandoned cart sessions
Cart abandonment is something you can never eliminate. However, increasing your conversion rate is possible by determining what’s holding customers back from making the final purchase.
Customers are more likely to walk away from a deal if there is a lack of transparency.
Customers may rethink their entire purchase if shipping fees, taxes, and other additional costs are not displayed.
The order preview page should include all costs to ensure complete transparency.
Progress indicators and other visual cues like this help to make information more accessible. Customers are more engaged and motivated to complete their purchases when they see how far along they are in the checkout process and how much time they have left.
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Enable user reviews on the site
We’ve already discussed this topic regarding authentic reviews and social media proof.
Customers will research other people’s experiences with a product before making a purchase decision. Therefore, it would be best to have reviews on your social media and your e-commerce site. As a result, customers’ positive perceptions of your brand are bolstered across all channels and touchpoints.
eCommerce review gathering apps like Yotpo and Reevoo can be used to integrate customer ratings and feedback into your online store at a low cost. To encourage your customers to leave a review, you can also send an email to their email addresses.
Regardless of your path, make sure to display the reviews prominently. Customer reviews should be displayed prominently on the storefront to have the greatest impact.
