Slow Website Speed Is Costly for eCommerce
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Slow Website Speed Is Costly for eCommerce

As the demand for purchasing online increases more than ever, eCommerce stores are expected to be as efficient as possible to guarantee sales being completed. One of these efficiencies seems rudimentary but has a significant impact on sales: Website Load Speed.

Slow loading times can be particularly tough for eCommerce stores: consumers expect them to load up in just two seconds. One second more and the bounce rate – users leaving the site – jumps to 40%.

It’s not just SME that are affected: if Amazon’s site speed were to slow down by only one second, they’d lose $1.6 billion a year in sales. This is hardly surprising when 51% of US consumers have stated that they abandon a purchase if the website takes too long to load. Clearly, slow and steady does not win – or even complete – the race regarding online purchasing.

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For more information, Website Builder Expert has created an infographic about the importance of Website Load Speeds that also highlights the factors websites can optimize to be quicker:

 

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