Nowadays, everyone shops online, but how we shop varies from person to person. Some of us like to shop online on a desktop or laptop computer, while others prefer to shop on our mobile devices. Because of their fast internet connection, some people like the experience. On the other hand, some people dislike internet shopping because they lack the skills, knowledge, or physical/mental abilities to use the site effectively. Because of these disparities, an eCommerce company must consider web accessibility while designing its website.
What is the definition of web accessibility?
Universal design is the foundation of web accessibility. A digital product or service’s content and design must be valuable and useable for all users, including those with cognitive or physical limitations. This means that everybody, regardless of aptitude or software/hardware, should be able to navigate and consume the material on your website or digital product.
Ignoring accessibility is a certain way to lose customers from your online store. While it’s tempting for developers to focus on new features and bug fixes, making inclusive, accessible sites a priority can reap significant rewards.
How and why to make eCommerce business more accessible
Let’s take a closer look at some compelling reasons to make your eCommerce more accessible:
- This would make your website accessible to everyone, not just disabled individuals. Furthermore, a well-designed and accessible website is advantageous and cost-effective because it is easier to maintain.
- Your website will follow existing regulations and the Online Accessibility Initiative’s guidelines and recommendations, which create explicit principles for web accessibility compliance.
- Users will not quit your online store because of obstacles that prohibit them from using it properly.
- Your organic search engine optimization (SEO) will improve since Google favors accessible websites.
- Although it may appear tough, making an e-commerce site accessible is achievable, and it is much easier than it appears.
- One of the most effective strategies to improve the digital experience and website usability is to have an accessible website.
Here are six suggestions for making your e-commerce site more accessible:
- First, make sure the page names and headings are legible.
Many people with impairments use screen readers, which are devices that read the text on a screen aloud. Therefore, it would be best if you wrote all of your page names, headings, and subheadings in a logical order to ensure that screen readers can comprehend how your webstore is structured.
Ensure the h1> tag is solely used to display the page’s title. Subheadings should be identified as h2> and should not be skipped over, so that screen readers know how to interpret the page. Check out our SEO optimization post for more information on checking these on your website.
- Improve the readability of slideshows and pop-ups
Slideshows and dynamic pop-ups are attractive and can boost sales, but it’s crucial to remember that screen readers may not be able to see some aspects of your site. They can also trap certain users because the screen reader doesn’t know how to quit the pop-up or graphic slide, resulting in a poor user experience.
It’s preferable to either put this content on the front page or ensure it doesn’t contain any vital information that can’t be found elsewhere on your site.
- Include alternative text in your photos.
Alt-text is the brief description that appears when you hover over an image, and it’s essential for those who use screen readers to comprehend what a picture is about. There will be room in your eCommerce platform’s content management system (CMS) for this text, so double-check that your product photos and banners have descriptive alt text that makes sense.
- Choose a font that is simple to read.
If people have to squint to read your headlines, some users will have a harder time than others. So ensure your fonts are straightforward and free of extraneous dips and curves – no cursive fonts, please!
- Colors and contrasts should be adjusted correctly.
Choose colors that are sufficiently dissimilar to offer a pleasant reading experience. Choose a simple combination, such as dark text on a light background: maintaining a significant contrast between your texts and page backgrounds is key.
It’s critical to understand that the colors seen on your screen will not always be the same for everyone. This will be determined by the screen’s settings and the user’s vision.
- New windows should not be opened.
Though a pop-up window can be highly beneficial for advertising something new or an upcoming event, and some users find it convenient to see all of the pages they have open, it can still be a major annoyance to others (particularly the visually impaired). A fresh addition might effectively “break” the user’s browsing rhythm and cause them to become disoriented. Instead, allow them to choose whether or not to open another page by forcing them to perform a simple right-click. If you don’t have an option and must do it, notify the user by using the relevant HTML attribute.
Making an e-commerce website more accessible and inclusive allows you to fulfill all users’ demands while potentially increasing traffic and improving your e-reputation. So, what are you waiting for? Begin editing your website right away․
Robert is an entrepreneur, finance professional, consultant, and passionate writer at the short-term loans network, InstantLoanOnline. Using his industry knowledge and experience, he has helped his clients create wealth and reduce costs for many years.