The primary goal of creating online content is to let it reach the target audience, and there can’t be anything as disappointing when you do all the toiling and boiling, but your content doesn’t rank on the google search engine results. In this blog, we will discuss six common SEO mistakes you might be making. Let’s get into it:
Not focussing on Google My Business Management Services
“Google my business optimization” is a great opportunity for businesses whose target audience lies in proximity. According to Google Report, people looking for certain services locally use “near me” in the search bar. If you haven’t used location-specific keywords, that certainly means that people will not find you in the top results when searching for a service you are offering. You should also fill in all the details that have been asked for the best results.
Publishing plagiarised and not-so-good content.
It’s important to understand that Google ranks a result that it finds the most relevant. For that matter, you must produce content that answers all the questions that may be in the mind of your target audience. Therefore, besides being well optimized, your content should also be exceptionally valuable and unique because duplicacy may often make your readers lose interest and trust in your services. Moreover, it may also impact the ranking of your website.
Not optimizing the website for mobile users.
Around 50% of the traffic comes from mobile users. Let’s say; You have to find a plumber in your area. You would find it more convenient to search via your mobile phone instead of your laptop. If the website of one plumber is mobile optimized, loads quickly, and doesn’t renounce, you are most likely to call him instead of another whose site takes forever to open. This is why Private label SEO Services will always emphasize optimizing your website for a mobile phone.
Not targeting relevant keywords.
More often than not, people use generic keywords that can surely drive a lot of traffic to their website but sadly, that traffic would never convert to the leads. Let’s understand this with an example. Suppose you have a bakery shop selling strawberry cakes, then you need to be precise while using keywords. Instead of using “best cakes,” your keywords should include strawberries and the location where you are selling these cakes. In case you use “best cakes” only, you’ll drive people who are looking to buy a chocolate cake or some other flavor, as well as people who are not even in your locality but being precise with your keywords, will bring to you the right audience that is interested in your products. Therefore, you should do proper keyword research and prefer using long-tail and exact keywords in your content.
Believe you need to do SEO only once for your website.
Search engine optimization is not a one-time task. The market is continuously evolving. What was in a few years ago is out now. That’s why you should keep abreast of modern SEO practices and shifts in the market. Not only this, but the rules search engines use today to decide which website to rank at the top might not be the same next year. Google changes its algorithms daily, and you must invest for the long haul to stay at the top.
Not tracking the progress.
The only way to know whether your SEO practices are reaping results is to track your progress. So first, you need to set clear goals and work for them, but meanwhile, you should use SEO and analytical tools to measure the performance of your website. If the results do not resonate with your goals, you need to consider tweaking your SEO strategy.
These might seem like the simplest problems but could prove very costly if you don’t do anything about them. Therefore, to save you from committing these SEO blunders, IntellectualSEO, your Local SEO marketing company, is at your disposal to help you reach your target audience and bring you many customers. If you think we could help you, please feel free to reach out to us, and we would be more than happy to take your business to new heights.