SEO Tools to Boost your Web Positioning
- Content Marketing, SEO

SEO Tools to Boost your Web Positioning

Is the search experience of your website effective?

Imagine how powerful it is to know what type of searches your customers make, what words they use to find what they are looking for, and if your website’s browsing experience and website content are adapted to users’ search intent.

If you run a company or are in charge of your own business, surely you also find useful the use of some tools that SEO experts use to obtain valuable information, analyze the results and make strategic decision making easier.

Because no one doubts that SEO is essential to achieve a continuous and relevant traffic flow to your website.

Discover new formulas to boost the positioning of your website.

What is SEO, and how does it work

SEO (Searching Engine Optimization) is a set of practices that make it possible to increase the quantity and quality of the traffic that reaches your website to achieve a natural positioning (without paying for it) in the search engines.

Increase your visibility and multiply your chances of attracting the attention of a predefined audience interested in your business proposal. 

Search engines such as Google, Bing, or DuckDuckGo use bots (computer robots that collect information) to crawl web pages and index them.

Its algorithms are designed to display relevant pages, provide users with an efficient search experience, analyze the pages based on various parameters, and decide how they will appear in search results.

Optimizing the various ranking factors on your website and your content helps achieve higher positions for specific queries.

For someone inexperienced, the concept of SEO optimization can be quite overwhelming, so in this post, you will find some of the most effective and easy-to-use SEO tools if, for example, you want to do an SEO audit or keyword research.

You’re almost going to feel like a real positioning freak. 

Why Using SEO Tools Is A Good Idea 

Find out what works well and what part of your SEO positioning strategy has room for improvement, get performance reports by geographical areas or languages, analyze how your competition is positioned, and discover where there are more opportunities for your business. 

Perform keyword research and competitive analysis, discover new business opportunities and high-converting terms, reduce costs, and save time spent performing manual SEO audits with quality results.

Generate complete and accurate reports with a single click.

Woorank

Audit your own website or your competitor’s websites with a simple click.

WooRank gives you a global score and an SEO report that t in its free version,n analyzes more than 60 different parameters on natural positioning, indexing status, mobile visualization and optimization, technologies used, links, social interactions, advertising performance, or a number of visitors.

In addition to the three types of payment services, you have the possibility of installing a Google Chrome extension with some basic functionalities.

Ahrefs

With this paid SEO software suite, you don’t even need to be a pro to rank and drive traffic to your website.

It allows you to optimize your page, analyze your competition, compare their performance with that of your website, know what your potential customers are looking for, discover the contents of your industry that show the best performance, and track the evolution of your industry positioning throughout overtime.

You can track your positions in Google in multiple countries and even from your mobile and receive all this data in your inbox in the form of scheduled reports.

Answer the public

This SEO tool is fun, easy to use, and answers the kinds of questions your audience often asks.

Based on the autocomplete function of search engines like Google, it generates the type of questions that users ask based on a specific keyword. Thus, it is beneficial for generating thematic ideas of content.

It returns hundreds of relevant Google suggestions around a keyword and shows the results in very attractive visual wheels or data that you can download in CSV format. 

Sistrix

You are facing a set of SEO tools with useful options to increase the visibility of your website, evaluate your weaknesses or strengths and those of your competition, identify content that works, know trends, and access positioning histories.

You will be able to create and customize detailed reports to analyze the development of your SEO metrics based on reliable data and for specific periods of time.

Sistrix is ​​a paid tool, although you can take a free trial.

Semrush

Learn about your competitors’ traffic sources, rankings, social media results, and much more.

With its available keyword research tools, discover and explore the most profitable terms for your business through a streamlined and very easy-to-use interface.

Get ideas to improve the SEO of your website, optimize your site for local searches, find new opportunities to strengthen the profile of your backlinks or backlinks, and identify the main sources of traffic from your competitors or other reference sites. 

GT Metrix

Explore optimization opportunities, analyze how your website loads on different devices and geographic locations, get a clear idea of performance and take advantage of the functions of this tool to make your site as fast as possible.

You’ll get a detailed assessment of Lighthouse metrics and audits, Web Vitals (LCP, FID, CLS), various analytics options, video, and reporting history.

Kparser

A useful tool for keyword search. It’s free, easy to use, has no restriction on the number of keywords it can analyze,e and requires no registration to start using it.

Find out what your potential customers are looking for on Google (mobile, news, shopping, play, books, videos, images), YouTube, Bing, DuckDuckGo, Amazon, Yahoo, eBay, Yandex, Fiverr, and customize the content of your website from of the required themes.

You will get keyword suggestions to customize the content of your website based on the required themes, and you will have many more opportunities to climb positions in the search results.

Screaming frog

Thousands of users worldwide trust this web crawler to improve the SEO of their pages thanks to the data extraction or auditing of this tool and its ability to detect some of the most common SEO problems such as broken links, errors, and redirects.

It has a free version with a crawl limit of up to 500 URLs. It allows you to identify problems on your website, such as broken links, server errors, orphaned pages, or non-existent titles and descriptions, among many other things.

Google SEO tools

Get the contents of your website to be shown to the right people in Google search results and take advantage of accessing internal resources of the search engine itself and real data. Discover how to impact your SEO positioning.

Google Search Console

SEO analysis tool that allows you to consult your website’s traffic data shows you links to your page from other sites and quickly identifies any indexing problems due to spam or other reasons on your website based on data from the world real.

It also helps you solve server errors and mobile usability problems, site loading, or security problems like hacking and malware.

Mobile optimization test

Access and check if a certain web page is optimized for mobile devices.

Enter the full URL of the web page you want to check. In a few seconds, it will return the result: a screenshot of the appearance of the page and a list with mobile usability problems, such as small font sizes, non-downloadable resources, or elements too close to each other.

Page Speed ​​Insights

It analyzes the content and provides best practices and specific suggestions on improving your page speed from the web performance community. Take advantage of Google’s infrastructure and obtain data about the real performance of your web pages on mobile devices or computers using speed or optimization scores and find opportunities to accelerate the loading of your website and improve the user experience.

Google Analytics

It is an analysis tool that allows you to know to what extent your SEO strategy is effective, analyzes the performance data of your website, and gives you a global vision of your positioning actions. It offers a basic version at no cost, although you can also access Analytics 360, its paid version. Obtain detailed statistics and discover how users reach your website, through which keywords, or how they have moved around the site.

Google keyword planner

Tool designed in principle for SEM, but handy to optimize your SEO positioning strategy and extract ideas from related keywords along with their corresponding traffic estimates.

Search volume data and trends are updated daily.

Google Trends

Discover search trends globally for a time interval that you can customize in a specific geographical area and one or more categories. You can also select results related to web searches, images, news, shopping, or YouTube.

It is useful for identifying seasonal search terms and allows you to compare the popularity and evolution over time of up to 5 keywords using a heat map, search frequency, and display a list of related terms.

Google My Business

Google My Business (GMB) is a tool that allows you to manage the way your business is displayed to users who are looking for products, services, or companies near their location.

Boost your local SEO strategy, put your business on the map, provide valuable information about your business and get it to appear in a prominent position within Google and Google Maps search results.

Google Alerts

Google Alerts is a service that allows you to receive alerts via email when new results appear on a topic selected by you in Google search results.

It works as an SEO tool. Detect content related to phrases or keywords that define your business or your competition and on which you want to track.

You can create, modify or delete alerts on the content of your interest that appear in blogs, web pages, news, videos, books, finance, or discussion groups and with the frequency you choose from the three available options: when it occurs, once a day, or once a week.

You will be informed of your competition’s movements or the appearances of your brand by setting alerts for the appearance of certain content segmented by geographical areas and language. 

Google Chrome autocomplete

This functionality shown in the Google search engine by default is not an SEO tool. Still, you can use the autocomplete options to obtain a useful list of semantic keywords to include in the contents of your website with the idea of boost SEO. 

Incognito searches  

This is also not an SEO tool, but if you search in the Google Chrome browser in incognito mode, you can check the search results without Google taking into account the click history on similar searches.

You will have a clear idea of ​​what results in users are getting when they search for certain keywords.

Brief and essential glossary of SEO concepts

SEO also has its own terminology whose knowledge helps turn the complexity of this art/science into something closer and more accessible.

.htaccess or hypertext access

A website’s configuration file is used to set additional functions, redirects, and password-protect files. 

Algorithm

A formula that calculates the rank of search engine results. Algorithms evolve to provide search engines with the most relevant content based on specific searches. 

Anchor Text

The anchor text is the title of the link or text that can be clicked and links to a web. It can contain a word, phrase, call to action, and SEO practices that recommend that the anchor text be relevant to the page it links to. 

Backlinks

They are links that point from other web pages to yours. They are valuable for their ability to transfer authority (ranking power) from one website to another. These links act as votes of confidence between websites, and the higher the authority of the website that provides the link, the more authority that link transfers to the website it points to. 

Black Hat SEO

It is the use of aggressive SEO techniques that are used to deceive search engines. 

Breadcrumbs

Also known as breadcrumbs, they are a secondary navigation element on a web page. They show users their current location about the page structure and always offer the option to return to the home page or other Web levels. 

Cache

Technology that temporarily stores the content of a web page reduces the bandwidth consumed and thus optimizes the site’s loading time. 

SSL certificate

An SSL or Secure Sockets Layer certificate is a technology that establishes a secure connection between a web page and a browser. It encrypts the data and uses digital certificates to appear with the HTTPS protocol, a positive classification signal in the search results. 

Error 404

It is a type of SEO technical error that indicates that the web page has not been able to communicate with the server (either due to a broken link or because it has been moved or deleted) 

KPI

KPI or key performance indicator is a measurable value that analyzes the fulfillment of the objectives set (web visits, blog visits, contact forms received, newsletter subscriptions, sales). 

Linkbuilding

Long-term link building strategy that focuses on building links naturally. 

XML sitemap

It is a file that shows the URLs of your website as a content map and helps search engines to crawl the page in all its depth. 

Meta title and Meta description

They are tags that help search engines understand the content of a web page. The title tag and meta description for a page are displayed each time that page appears in search results. They are an essential part of SEO optimization.  

Meta tags H1 – H6

Tags within a web that define the header organize the content and provide structure. For Google, this has a prize. Besides influencing SEO, Headlines are also important for user experience because they display content in easy-to-read blocks. 

Conversion rate optimization (CRO)

It is the practice of actively testing a website to determine how the percentage of users who take the desired action can be increased, requesting more information, buying a product, subscribing to a blog, or downloading an e-book. 

Short tail keywords

They are terms that contain between 1 and 3 words, tend to have a high volume of competition, and although it is usually the first thing that a user thinks when searching, they are tough to position. 

Long-tail keywords

They are longer search queries, have a conversational tone, and respond to the type of signals that search engines use to align with user intent. 

301 redirect

It is a sign that a web page has moved or no longer exists and allows users and search engines to be redirected from one site to another.

Robots.txt

A plain text file that sits in the web server’s root file tells search engines which areas of a web page can and cannot be crawled. 

Click-through rate (CTR)

It is the percentage of visitors who click on a page through a specific link. It is a metric that defines the ratio of clicks to the number of impressions. 

Bounce rate

It is the percentage of visitors to a web page who leave after viewing only one page. It is a measure of interaction with your website. A high bounce rate negatively affects SEO positioning. 

Canonical URL

Marking a URL canonical indicates its authority as the correct or preferred version for search engines. Designating a URL as canonical helps address inconsistent or messy internal link structure and protects against bots that copy content before the page is indexed to publish it on other domains.

Internal links

They are links that point to another page within the same web domain.

Outbound links

They are links that you add to your page and that point to another website, and you can configure that the link opens the page in a new window or not.

White Hat SEO

SEO practices that comply with the guidelines and quality requirements of search engines.

Stop being invisible on the Internet.

SEO can work for you 24 hours a day. What do you think?.


BloomKing SEOAuthor Bio 

Brian BloomKing has been using content marketing to help marketers generate conversions, leads,s and revenue for the past 12 years through his agency, The BloomKing Agency.  The result has been over 19,000 marketing qualified leads generated for his clients who include Oracle, Adobe, and Salesforce.

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