Recent years have seen the eCommerce industry skyrocketing to new heights. While this provides many great opportunities for online retailers, it also made driving traffic increasingly challenging. Thankfully, you can rely on digital marketing techniques like SEO to make sure your site gains your target audience’s attention and convert some of them into customers.
So what SEO techniques can you use to gain more traffic? Glad you asked! Below are a couple of great tips that will help you gain traction for your eCommerce website.
Build High-Quality Backlinks
Like it or not, backlinks remain an important ranking factor for Google and other search engines. So by having an effective link-building strategy for your eCommerce website, you’ll easily build trust and popularity.
So if you want to drive more traffic to your eCommerce website, better start scaling your backlink-building efforts. First, do keyword research properly to improve your backlink portfolio. Then, earn editorial backlinks by employing methods like the Skyscraper Technique, researching your competitor’s backlink profile, and making better content headlines or titles. Basically, do everything to help your site take advantage of Google’s algorithms (not including blackhat methods, of course).
Use eCommerce Breadcrumbs
Have you ever experienced getting lost in a supermarket when you were a kid? Well, for many internet users, it’s easy to get lost on eCommerce websites, too! Potential customers will exit your website prematurely if they can’t navigate through it. To avoid that, you need to rely on eCommerce breadcrumbs.
Ecommerce breadcrumbs help let your audience know what pages they’ve been on, as well as record how they ended up there. In addition, each breadcrumb comes with a corresponding link, allowing users to jump back to any point they want.
Ecommerce websites typically have a breadcrumb navigation feature on top of their pages. By utilizing this, you’ll make your website more user-friendly and drive more traffic at the same time.
Migrate to HTTPS
The HTTPS (Hypertext Transfer Protocol Secure) mechanism won’t just help keep your target audience’s information safe; it will also potentially increase your traffic. As of August 29, 2021, up 95% of traffic in Google is over HTTPS. Plus, Google uses it as one of its ranking factors.
So if you’re still running a non-HTTPS eCommerce website, now’s the time to migrate to HTTPS. First, get the basic requirements, including an SSL certificate, a WordPress host or CDN provider that supports HTTP/2, and HTTPS versions of all the external services and scripts you use.
Once you have these, proceed with the migration itself. Check this guide to accomplish HTTP to HTTPS migration properly.
Employ 301 Redirects
Believe it or not, you can actually use 301 redirects to get more traffic for your eCommerce website. If you don’t know that, a 301 redirect is a response status that reroutes traffic from one URL to another.
Ecommerce websites can rely on 301 redirects if they recently changed their URL or the products they sell have been discontinued. Through it, traffic that comes to the old URL or product link will be rerouted into the new ones, alongside all SEO value. Yes, a couple of restrictions will still apply. But other than that, it’s a great way to boost your traffic and Google rankings.
Create a Detailed Keyword Plan
With countless users to serve, Google and other search engines have a tough job ahead of them. One way they make their tasks easier is by relying on keywords. By developing a decent keyword plan, you’ll effectively help search engines display the best results to their users’ queries. In turn, this will help your eCommerce websites get promoted in their SERPs.
Invest in fantastic keyword research tools, particularly Ahrefs, Moz, and SEMrush. Then use these to export and analyze your eCommerce website’s keywords, as well as those used by your top three competitors. Afterward, categorize the keywords based on intent (commercial, informational, and navigational), and organize them by volume and CPC.
Fix Any Usability Issues
As you probably know, giant e-commerce companies like Amazon have made it easy for everyone to buy online. If you want your own eCommerce website to gain more traffic and enjoy similar success, then you need to follow suit. That means fixing any usability issues to deliver an exceptional user experience and boost your Google rankings.
Luckily, there are a lot of tools to help you fix any usability issues. For example, session recording tools will allow you to monitor a random number of visitors, allowing you to track, analyze, and record their behavior while on your site. Meanwhile, quantitative analytics tools will help you check which pages your visitors leave most often. And qualitative analytics tools will enable you to ask for your visitor’s feedback and experience.
Improve Website Speed
Speed is crucial if you want your eCommerce website to reach the top, and it will also contribute to its SEO rankings. But the longer it takes for your web pages to load, the higher your bounce rates (i.e., the percentage of visitors who leave) will be.
To improve your website’s speed, you need to measure it and uncover the slowing down issues. Thankfully, there are several tools to help you accomplish this, including Google PageSpeed Insights and Pingdom. These tools will allow you to fix many of the problems causing your website to load slower. In addition, by investing in them, you can lower your bounce rate significantly.
Create Quality Content
You probably heard this a thousand times already, but the content is still skiing when it comes to SEO. But, it’s certainly the case for eCommerce websites. By creating content that can answer all of your users’ queries, you can dramatically increase traffic to your site.
So if you haven’t yet, make a workable content marketing strategy for your eCommerce website. Make sure your content stays informative and interesting, with clear conclusions that will help your readers solve their problems. But more importantly, make sure the right keywords and anchor texts are inserted strategically in your content.
Enjoy More Traffic Through SEO
Running an eCommerce website (much less ensuring it succeeds) can be challenging. But through SEO and other digital marketing techniques, you can ensure it flies straight to the top. So better follow the tips listed above.