Good morning and welcome to Understanding eCommerce. Today, what we’re going to do is we’re going to go through one of our pending posts and optimize it. We’re going to show you what we typically do to optimize a post for better search visibility; we’ll mention some of the plugins that we have. This is based primarily on a Yoast tool and then a few other top tools. Yoast is the SEO plugin that we use that helps us make sure that we’re hitting all the areas. And we’ll go through that as we look at that.
We have two pending posts that need to be optimized. We’ll look at this one, open it up, go into the edit mode in WordPress. We do a bunch of things when we edit a post. First of all, we clean up anything distracting. Next, we’ll clean up the language. We use Grammarly for that, which is another plugin. That helps us identify sentence structure, suggest words to keywords, things like that.
One of the things we’ll do is, for instance, in this post, the title is primarily lowercase and or title, and we’d like it to be uppercase just for no other reason than just for the visual. So we’re going to go ahead, and anything that’s not a filler word, such as with the two, which would remain lowercase, we’re going to go ahead and move on.
Once we’ve done this, we’re going to go ahead and copy and paste the title because the title will be how we’re going to build the keywords for this particular post. The first thing that we’re going to do is drop to the bottom and add an h2 tag with the title. You can see here we change to h2. And it’s the only H tag within the body of the book. Use one h2 tag and the body of the post – everything else is paragraph size. The title covers the h1 tag in the post, and that is the default on WordPress. We’ve done that.
Save selected tech, which is fine; we’ll probably add another category because we’re going to put it in mobile as well. This is an app. We’re going to do category tags and software to capture some of the words. Again, we use just other than what we want to do is add an alt tag, we’re going to add an image. And to that image, we’re going to add an old tag. We have the idea already in our media library. You can click on the image, and we want to use the old text here; we’re going to add that, and it’s the same title that we use throughout the post. That gives it an alt tag, which Google likes.
Using our Yoast tool, we’re going to identify the keyword, the focus keyword, and it’s going to be the post’s title. As you noticed before we entered this, I’ll take this out, the SEO indicator was gray, meaning that we hadn’t added anything. Once we add it, it turns yellow, so it’s red, yellow, and green. Red is not optimized yellow; it’s optimized, and green is optimally optimized. So we’re trying to get a green icon to appear in the SCR section. The readability is OK. It’s talking about tech. And software’s are maybe a little complicated, that’s why it’s not green.
Here when we look at our Yoast tool, it tells us the SEO title is too long. It’s primarily because our default settings include the site title; we need to add a tag that makes it a lot on the bottom. So we’re going to delete the site title. And you can see it turned green, right, so they’re looking for this login again is the same as the title. And then we’re going to add the same title again in the meta description. So what we’ve done is we’ve added the title As an h2 tag within the post, we’ve added as an alt text, we’ve identified it as our keyword, it’s in our slug, our URL slug, and it’s in our meta description. What this allows us to do is provide consistency throughout the posts. This tells Google that this title is consistent with what they should expect to find within products, we need a little more filler, and we come back to the top.
Typically there’s something in the beginning that identifies what this is about. And it’s practical methods for preventing your economy from crashing on holiday. So we’re going to go ahead and copy and paste the primary identifiers on this post and then added to our description. Again, we’ve added it long enough, is turned green.
We’re going to do a few more things before we finalize this; we’ve added all our text and most of our SEO, now we’re going to do some cleanup. One of the tools we use primarily, that’s going to make some suggestions for both grammar and spelling and spellcheck. It has 32 options. Yes, and it’s a plugin tool; it makes them if you like them, you accept them. If you don’t, you hit the trash. But we’re going to go ahead really quickly.
I wouldn’t say I like to change words unless there’s a particular reason to; I will pass. What you do is you go through, look at the suggestion, decide whether or not it’s something that you want to accept; you don’t want just to hit the trash. But things like adding commas, making recommendations for some words, cleanups and spelling errors, some sentence structure, some transitions on long sentences might suggest breaking it up, or excellent transition works. Because we went ahead and we cleaned this up a little bit, just made some changes, it was a pretty quick tool that we use all the time. We’re familiar with it, but I highly recommend Grammarly.
The remaining thing that we’re going to do to ensure that this is Seo compliant is that Google likes the post to have internal and external links. So here, we already have an external link; it’s going to this particular website. So we’re going to look and see how many there are. In this case, the only one is OK; we need an external link. And then we’re going to go ahead, and we’re going to add some internal links. And what this does is allow another post older posts not to be abandoned.
We call them orphan post orphan posts; what that does is a lot of times we’ll post something, it’s the only thing on the site that has a reference to that, and it never gets links back. So what we’ll do is we’ll do some internal linking to make sure that all of our posts have some form of link structure to them linking to them. And this eliminates any orphaned posts.
We’re going to go through and look for some keywords that we typically will use; we use digital marketing, SEO with eCommerce. But we will look through this; there’s only one link at the top; we don’t want to sort of group them all together; we try to spread them out throughout the post. So one of them that we identify with eCommerce, we’re going to go ahead and add an internal link. Using our link tool, we search eCommerce. And we look at some of our previous posts and figure out what is the best option – we’ll pick this one as an eCommerce in the title. So there’s some consistency.
We might add one more to internal links, which is retail or something with that. We don’t exactly have an exact match, but you will check and tell it to excuse me for critical retailers. We’re going to go and find maybe another one. It was an exact match in the title that the link matches that content. We do try customer engagement with that. Four Web Designs for custom greeting, increasing conversions and customer engagement. Let’s use that one.
We’ve added two internal links; there’s one external link. As a review, we’ve used the title as an alt tag as one h2 tag within the body of the post is our focus keyword. It appears Ganon slug, and then it is also in the meta description. We use the plugins or Yoast for SEO, which has guided us through this process. And in addition to Yoast, we use Grammarly to clean up some of the grammar, typos, punctuation, things like that.
Once we’ve done that, you can note on the top that we still have an orange. But that’s not good. We need to figure out why we have that. Let me scroll back down to the Yoast tool. And it gives us an analysis of the post to tell us what areas are causing it. It’s telling us that the keyword density is low. And we’ve only used to time tell us that the keyword is not showing up in the meta description and a title it shouldn’t make. Sometimes it does.
OK, when I copied and posted, I left off two letters. It helps you find some of the mistakes. And by fixing the keyword phrase, you can see I could also change my button degree. The final check is whether or not you’ve turned green. And what this allows you to do is to capture some of the errors you may have overlooked. In my case, when I cut, copied, and pasted, and left off two letters on testing, there wasn’t an exact match for the keyword tool. I caught that, and now I am greeted and good to go. I’m going to go ahead and publish.
As you can see, my Yoast indicator is green. And those are the steps that we typically go through to optimize blog books. And here is the blog post on our website that gives you the picture. There’s your title tag; there’s a couple of links in there, both internal and external—your h2 tag within the body. So there you go. That was what we did.
If you like what we talked about today, or you want to learn more about SEO and eCommerce and WordPress, follow us like us do all those fun things. Thank you
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