You must be wondering what type of SEO tests you can run on your website. Well, many business owners are leaping SEO testing now and then. It might sound easy and exciting in the beginning, but SEO testing can have its days. It is mainly because none of the business owners are entirely sure about SEO and how it works. Most of the time, the focus is only on the results and nothing else.
SEO testing is that one secret ingredient that will give your business the title of ‘Master Chef.’ Your recipe needs perfection, and without the right type of SEO, you cannot achieve it. However, something you should be keeping in mind is that doing SEO can drain your energy. If the results turn out not very promising, then all of your efforts will go in vain. To ensure success by the end of the day, you must try SEO testing on your site.
SEO testing is here to stay for your benefit. There are countless things you will learn from it, without losing much in return. The old methods of marketing have now gone obsolete as no one needs them anymore. So it is recommended to keep up with SEO marketing and run some tests as well. It will help in maximizing your true potential as an SEO marketer. Before we dive into the different SEO tests, let us first go over what SEO testing stands for.
What does it mean by SEO Testing?
SEO testing is the comprehensive process of analyzing and evaluating the varying results of any digital campaign on your site. It helps to keep track of the changes happening due to organic search traffic on the business website. From overseeing the impressions, click-through rate, and position, various other factors play a vital role.
Now, it is time to find out some SEO tests you should be trying on your site. So please fasten your seatbelts as you are about to learn some fantastic ways to boost your SEO marketing!
Keep optimizing your dwell time.
You might be new to this term, but it is pretty easy to understand. Ideally, it refers to the time duration a visitor spends on a webpage before going back to the search engine results. Whoever has a longer dwell time, the more beneficial it is for them.
For instance, customers visit a clothing store to buy something, but they end up leaving without making a purchase. It happens on a website where a visitor does not stay for a long time. Indeed it is not a good sign, which further results in deficient dwell time.
By optimizing the dwell time, you are giving what the customer wants, encouraging them to stay for longer. When you test your site’s dwell time, you will learn different ways to keep people glued to their screen. You can call it the beauty of SEO, which further helps in improving your ranking.
How to optimize your dwell time?
- Improve the quality of content
- Analyze the statistics
- Enrich the readability score
- Update the visual content
- Add a table of contents
- Include some internal links for similar blogs or articles
Do not underestimate your site’s loading time
If you want more visitors to stay on your website, then work on its loading time. A particular web page should load within a matter of seconds, or the visitor might leave right away. In this digital world, no one has much patience left with them. If a web page takes forever to load, then the upcoming traffic gets annoyed easily. It is known as a trickle-down effect. Over here, the longer loading time means fewer conversions, more bounces, and less traffic. When people will not even visit your page, how can you generate improved SEO results? That is why you should not underestimate the site’s loading time.
Try to find unique ways to deliver your content fast, with much less loading time than before. The page speed matters a lot, so reduce the backlog and do the needed.
Only choose the tried and tested keywords.
Even the ones who are not into SEO know the importance of keywords. However, one should be very picky while choosing the keywords to optimize your site. Not all keywords do the job, and only the successful ones work the best. By the term ‘successful,’ it is best to refer to the keywords that have generated high traffic in the past.
If a keyword gets around 5-10 searches monthly, then you are doing something wrong with it. Your choice of keywords needs to improve by using the ones that get strong impressions. Instead of taking this lightly, experiment with a range of keywords and play around with it.
Go with website pruning.
If you think a bigger, fuller website generates traffic more, then you need to run another test on your website. This time, the experiment is an easy one; to do some pruning on your site as soon as possible. That is where you will have to remove unwanted content from your site consciously. Pruning will help in enhancing the quality of your featured content, which will get the much-needed attention.
This theory promotes the removal of junk from your site, which might be causing a hindrance in doing effective SEO. Try to prune the content, which has generated little traffic on your page. Some steps to follow are:
- Use a pyramid with three levels; top, middle, and bottom.
- Now place your content according to their success rate and quality.
- Please get rid of the bottom section as it is of no use.
It might sound a little irrational, but this type of SEO testing will do wonders in the long run.
Enough with the bold tags
With the advancement in SEO, keyword stuffing started getting famous too. Almost every single site had content with keywords in bold. This practice is still widespread, but some things need to change. Yes, bold tags can work out for some businesses, but you cannot hold on to this forever. The visitors do not like reading words that are a highlight throughout the content. So try this experiment and minimize the usage of bold keywords. You will see a visible difference in the website ranking within a week or two!
To do effective SEO, you will have to keep up with these SEO tests. It is essential to keep on testing until and unless you get the desired results. One can never be sure about something without running a test or experiment. Keep at it, and you will excel at Search Engine Optimization within a short period.
SEO TESTS YOU MUST TRY ON YOUR SITE