The Most Effective SEO Strategies for Growing Your E-commerce Revenue in 2023
At this point, we can all agree that SEO is one of the main pillars of the modern digital marketing landscape. And, keeping in mind that today, as much as 93% of online experiences start with a search engine, and only 25% of users bother to check the second page of SERP for the results, it is very easy to see why putting your business at the very top of search engine results should be one of your absolute priorities.
Still, performing SEO is not, by itself, a guarantee for success. You will need to engage in careful planning and execution to get the desired result.
Let us look at a couple of the most effective SEO strategies that will help you along the way.
Put more effort into keyword research.
The SEO game is played with keywords. If you want to get any shot at success, you need to nail this thing down, so start your efforts by conducting very serious and thorough keyword research. The good news is that the tools you have at your disposal are countless and very effective, so even if you limit your options to the most popular picks like SEMRush, Ahrefs, and Google Keyword planner, you still get top-quality results. Generally speaking, the keywords are ranked by their difficulty on a scale from 0 to 100. You should keep the KD below 30 since anything above will be very hard to rank.
Know your audience
People always use search engines with some specific goal in mind. How they will convey their thoughts and perform those queries may not necessarily align with what is considered relevant keyword trends. Making a conscious effort to understand this audience and their search intent can make your keyword strategies much more effective. Try assembling focus groups and brainstorming as many interesting takes on the same keyword types as possible. The tools we have listed above have a feature of location-based keyword sorting which should also prove to be very helpful.
Streamline individual tasks
When thinking about improving SEO efficiency, most people like to think of this marketing method as a whole and look for ways to manage the process from one centralized hub. While this is a sound approach, the overall results can only benefit by addressing each SEO facet on their terms. For instance, professional SEO link management platforms can go a long way in streamlining this critical process to the fullest possible extent. Tacking these duties individually before putting them into one workflow will drastically improve the results you get at the end.
Optimize your website
Search engine optimization is, to a large extent, a process focused on keyword optimization. However, that doesn’t mean we should overlook the technical aspects of the whole matter. On the contrary, the impression your users get when visiting the website affects countless ranking factors like bounce rate, dwell time, click-through, rate, etc. So, be sure to offer the website visitors the best experience possible. Start by improving the loading speeds, making the website easily accessible from mobile devices, and streamlining the overall navigation. After that, you can proceed to more nuanced technical SEO strategies.
Leverage the power of video content
Keeping in mind the nature of the e-commerce sector and impulsive buying habits, you will see why video content has to be one of the most appealing channels you can use to drive traffic to your store. That being said, YouTube is nothing else than one giant search engine and, for that matter, the second most relevant search engine in existence. Therefore, releasing video content that will showcase your items but still offer viewers quality information and fall in line with YouTube SEO principles can positively impact your website’s overall traffic and other critical factors like conversion rates.
Prioritize quality content
Last but not least, we would like to remind you that, despite all the other important things we have covered above, quality content is still the framework that will sell all other SEO efforts you will pull off. If the readers or viewers are not feeling inclined to spend enough time consuming these bits of content, your backlink and other, more technical SEO procedures will fall flat. That is why, above anything else, make sure that your publications speak to the audience authoritatively and engagingly, offer valuable insights, and use SEO assets in an organic manner that contributes to the value of the release.
We hope these few examples gave you a general idea about the strategies you can use to make your eCommerce strategies much more effective. Of course, we must remember that SEO is a complex marketing field, so these six mentions present a tip of the iceberg or a signpost that should nudge your SEO efforts in the right direction. But, any effort will be more successful if built on strong foundations. The strategies we have covered should take care of that important prerequisite.
