SEO practices you need to avoid in 2021.
The impact of SEO on the success of online businesses has become an undeniable aspect of digital marketing. And any website or eCommerce that wishes to grow and survive must employ effective SEO practices as one of its digital marketing campaign strategies.
However, to succeed, you need to input skills, patience, and a few resources. Usually, digital marketers do not possess enough knowledge about SEO and make different mistakes that weaken their SEO efforts.
Throughout this post, we will outline various SEO practices you need to avoid in 2021 for success in your marketing campaign. Read on for more.
- Allowing clients to choose keywords.
One of the major SEO mistakes is avoiding doing keyword research or letting the clients choose keywords alone.
While you’ll always find clients who are ready to “help” by suggesting keywords they’re targeting, these strategies are always broad and will always take too much of your time and resources.
In a nutshell, a client list should be your starting point, not all that matters to you. Avoid doing keyword research based on vanity or instinct; use data-backed insights for this practice.
- Assuming search intent.
In SEO practice, it is common for people to focus on the search volume but forget why people use specific keywords. If you can’t find why people use that particular term, there is no reason to rank number one for that keyword as it will not add value to customers.
Instead of finding out the number of people using the search query, focus on why people are searching for that specific term. Remember search intent is usually categorized into two;
- Finding out what your page visitors want to consume.
- Creating value-added content that intrigues them.
- Optimizing for exact keywords.
When you develop a nice website or blog, you should not limit its ranking ability to exact keywords. Instead, if possible, you can optimize your site for key phrases related to the primary focus phrase.
There are a lot of free and premium SEO plugins that can help you optimize keywords for related focus phrases and synonyms you can check out.
- Optimizing the same keyword on multiple pages.
Also known as keyword cannibalization, optimizing similar key phrases for different pages is limiting your ranking success. This is because Google algorithms will not differentiate which pages they should show your users on a priority basis.
If there are already pages in your blog optimized for the same keywords, the fortunate thing is that you can always fix the cannibalizations by updating the whole content.
While this method is workable, it can take a lot of time and some serious decision-making from you, so it is best to avoid it at all costs.
- Forgetting or missing to evaluate.
If you’re aiming for various keywords, make sure you analyze and evaluate whether you are succeeding or not. This should be done regularly to check whether people find your articles and which ones they visit more.
The basic way of doing this is to google your terms regularly. However, your search results may be biased as Google usually personalizes searches. So, use different SEO tools or private browser sessions to confirm if your articles appear on the SERP.
Forgetting to evaluate regularly will hinder you from choosing a different tail variant or a more competitive keyword.
There is a lot of misinformation out there when it comes to SEO practices, especially keyword research. While there are common strategies for keyword research, key phrases are different because of the intent behind using a specific term.
Avoid the mistakes discussed in this post to have success with your keyword research campaign, do not forget the intent of a keyword, don’t optimize for exact key terms only, do not use the same keyword on multiple pages, and always remember to evaluate to confirm whether you are in the right direction.