SEO | PPC: Two Important Marketing Strategies
- Adwords PPC, SEO

SEO | PPC: Two Important Marketing Strategies Improvising eCommerce World

Pay per click and search engine optimization are seen as the best way to promote a business online. These two methods are considered as the first logical step to test the profitability of the keywords and return on investment. However, some business is still unaware of the advantages of these two methods, therefore, here are a few advantages of both the techniques:

PPC (Pay Per Click)

1.    Track ROI With Conversion Pixels

If you choose to go for pay per click campaign then it is imperative for you to figure out the keywords, ad messages and converts landing pages. This process was quite tedious and challenging, however, with the help of pixel tracking, it has become less stressful. Pixel tracking is now performed easily with the utilization of the tracking code that is the basic feature of most PPC services.

2.    Quick Results

If you want quick results then PPC is the right method for you. Unlike Seo, this form of marketing does not require lots of patience. You can easily set up its campaign by using Google AdWords or through similar channels from other search engines. It just involves three simple steps: the first step is to create an account, the second step is to create ads and bid on keywords and the last step is to point them to a very specific landing page for optimum performance.

3.    Affordable

Some people do not use pay per click because they generally have this perception that it is expensive. However, this method is affordable and the return on investment can be great. With the help of pay per click, you will not have to pay for your advertisement to be added in a search engine. Compared to other advertising forms, you will not have to pay regardless of the fact if someone pays for it or not.

4.    Expands Your Business Locally And Globally

No matter how beautiful your advertisement is, it is useless if it does not reach the right audience. If your ad is designed for the local market then it will be useless for the global market and if your ad is designed for a global market then it is useless for the local market. One of the key features of PPC marketing that it provides its users with an option to control and monitor where their ads are being disclosed.

SEO (Search Engine Optimization) 

1.    Cost-Effective

Search engine optimization will expand your sales and revenue without expanding your promoting costs. This will bring about more prominent benefits at a superior return on investment in contrast with the majority of different techniques for advertising. It resembles a prospect magnet that will draw in individuals who are looking for the items and products that you already have. Compared to other advertising techniques, Search engine optimization has focused its entire spotlight on producing leads and making sales. With the usage of appropriate components, your items and products can without much of efforts appear in a perfect position, reaching to an audience where for the most part your site was not ready to reach previously.

2.    Not Budget-Focused     

Individuals, for the most part, have a perception that they have to pay higher if they utilized more catchphrases. However, this is not true when we consider utilizing SEO because this type of displaying did not depend on the bidding framework. It is based on particular positioning algorithms. It fundamentally deals with the aims of the clients. All kinds of businesses will able to meet their audience halfway if they work on creating content that will attract the audience.

3.    Reaches Users That Are Looking For You         

The most aggressive marketing technique is viewed as a paid notice that pushes the item or product that you are putting forth towards clients that probably will not be keen on utilizing it. For example, an individual who recently just purchased another house is searching for an architect who can design their drawing-room. Since this sort of individual matches the group or audience that you intended to target, you show them with advertisements that feature your furniture regardless of the fact if it is not what they need.

4.    An Investment, Not Expenditure

If you incorporate SEO in your online business, at that point every one of your endeavors will bring about long-lasting outcomes since it is an investment and not expenditure. It is an investment, which will yield significantly high returns that will help to rank your site on top of search engines. To begin with, you will have to contribute a portion of your cash to reap SEO benefits however once you begin getting the needed exposure, you are ensured to have expanded web traffic. A solid online presence is only conceivable with the usage of SEO.


To conclude, the above-mentioned points are some of the advantages of SEO and PPC as online marketing techniques. These points cover their affordability, flexibility, and how they can reach a wider audience. As an E-commerce business owner, you should be familiar with these advantages first before thinking about it or consider using any of these two.

Author’s bio

Lisa Resnick is a well-rounded expert who works for a reputable digital advertising agency and a part-time SEO practitioner who writes articles based on customize leather jackets for various fashion-based websites.

SEO | PPC: Two Important Marketing Strategies Improvising eCommerce World

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