SEO Best Practices for eCommerce

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SEO Best Practices for eCommerce

What Are Your Five Best SEO Practices for E-Commerce

When marketing your e-commerce store, search engine optimization (SEO) will be your best bet for generating high traffic volume over the long term. However, understanding the value of SEO is only the beginning – implementing an effective strategy can be a bit of a challenge.

Fortunately, though, search engine optimization doesn’t require a lot of technical expertise or know-how. You don’t have to be creative or a marketing mastermind to make it work. Today we want to share the five best practices for SEO marketing for e-commerce brands.

SEO Best Practices for eCommerce

Whether you’re just starting or you’ve been online for a while, it’s never too late to build an effective SEO strategy. Here’s how to go about it.

Find the Best Keywords

The fundamental component of SEO is the keyword. Thus, to ensure that all your hard work pays off, you must find the best keywords for your brand.

Unfortunately, many business owners try to guess the top keywords. This is a mistake. Instead, you want to find the right ones by looking at search results. If you sell dog food, don’t assume that the best keywords are ones like “dog food,” “food for dogs,” or “dog chow.” Depending on what you’re selling and the market demand, more people may search for unique keywords like “organic dog food” or “all-natural food for dogs.”

The best way to find these keywords is through Google. Although the search engine only accounts for just over half of all online traffic, it has the best algorithms and sets the industry standards.

You can type in the base keyword (i.e., dog food) into the search bar and look at the other options Google provides in the drop-down menu. Another way is to look at hot searches and trends by going to google.com/trends. You will need a Google account to access this data, but you should have one already, particularly for Google Analytics.

Overall, listing all keywords that are as closely related to your products would be best. If you only sell organic dog food, dismiss any keywords that don’t address the organic part.

Optimize Every Page but Focus on the Top Results First

For some e-commerce sites, you may have hundreds of different pages. Product listings and category pages can inflate your sitemap, making it seem impossible to optimize them all.

However, you must adjust each page individually to make the most of your SEO marketing strategy. Fortunately, you can prioritize them first so that your efforts can pay off faster.

When it comes to prioritizing, focus on the pages that get the most traffic or the most sales. You can find them in Google Analytics, so we highly recommend signing up for an account. Prioritizing your efforts will ensure you boost sales for your top-selling items before worrying about lower-ranking products.

Make Your URLs Keyword-Specific

All too often, the URL for a product page will look like this:

http://www.websiteurl.com/cat?=328/product?=237828/main.html

What information can you or a customer get from that listing? The page could be about anything. Instead, you want to incorporate keywords into the URL so that customers (and search engines) know what’s on the page before it loads.

So, if you sell dog food, a better URL maybe this:

www.websiteurl.com/organic_dog_food.html

Not only will the algorithms find and rank the page better, but if your customers decide to share the link, it’s easier for others to know what to expect before clicking.

Redirect Expired Product URLs

Sometimes, you may discontinue a particular product, or it may have been part of a limited-time sale. However, the link to that (now defunct) page may still appear in search results. To avoid letting customers see an error message when they click on it, use a 301 permanent redirect instead.

Broken links and pages that lead to nowhere will detract from the user experience, making your site seem less professional and attractive. This simple fix ensures that all your hard work on search engine optimization doesn’t go to waste.

Create Unique Tags and URLs

Depending on what you sell, you may have a lot of similar items. Perhaps there are subtle variations like color or size options, but each one requires a unique product page. Unfortunately, if you don’t take the time to create a unique tag for these items, search engines won’t be able to separate them in rankings.

For the most part, duplicate content will tank your SEO practices because the search bots won’t know how to differentiate the pages, which will cause them to rank lower. Instead, craft unique keywords for each listing. Doing this may take a lot of time, but you shouldn’t have to do it again once you’re done.

Bottom Line: Be Thorough

Unlike other marketing tactics, SEO can feel like a chore at times. However, doing your due diligence will pay off big in the end, and it doesn’t require a lot of expertise or creativity to get it done. That said, you could lose out on the competition if you don’t do it.


Author: Mike Patel is a digital marketing enthusiast, innovator, and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and has been a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads, and more.

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