Rendering is Increasingly Important to Product Development

You are currently viewing Rendering is Increasingly Important to Product Development

5 Reasons Why Rendering is Increasingly Important to Product Development

The 21st Century has been synonymous with technological advancement. Whether it is medical, industrial, educational, corporate, or marketing, every field has been revolutionized by modern tech. One of the most utilized technologies of the marketing and industrial area is 3D product rendering.

3D Product Rendering

3D product rendering refers to the development of 3D imaging of products with CGI technology computer programs. This tech has been called a game-changer for product marketing so much that Product 3D Rendering Services have completely taken over product photography in the eCommerce industry. After years of it being so successful in marketing, product rendering is also being used for product development.

Product Rendering and Product Photography

When compared to product photography, product rendering has shown time and time again that it is more advanced and more advantageous.

  • 3D product rendering costs significantly less than product photography.
  • 3D product rendering can also create more high-quality images focused on the product than product photography. Hence, it is more efficient.
  • Product photography cannot facilitate product development at all, while 3D product rendering not only participates in the developmental processes but also simplifies them.
  • It is not guaranteed that each image produced with product photography’s help will be high-definition, while 3D product rendering can ensure that.
  • All product photography requires a prototype of the product, while 3D product rendering does not.
  • You can alter a product after it has been rendered but not after it has been photographed.

Advantages of 3D Product Rendering

Here are five prominent advantages 3D product rendering has for the development process of products.

1.     The Product Design Process

3D product rendering simplifies the product design process the most. With the help of rendering technology, product developers can see in real-time what their designed products would like even ages before the prototypes are cleared for development. This means each design can be approved and drafted to perfection.

2.     The Product Variation

3D product rendering shows all product variations in high-definition imagery without fail each time. This was not possible to do in eCommerce Product Photography as an actual camera can only focus on one product at a time.

3.     The Product Alterations

This ties into the product design process, as any alteration in the product design, can easily be made with 3D product rendering. There is no need to create excess prototypes to figure out what design and features go best with your product. All you have to do is create a 3D rendered image of your product to see what it will look like in use and what changes you want to make. Once you are satisfied with the final design you can begin the development process.

4.     The Product Images

3D product rendering produces high-quality images of your product from every angle. You can showcase all features of your product and even show it in use with advanced technology without ever going near a camera or a model. You can even procure images of your product’s inner workings if you want to entice your customers. Each image engages the customer into seeing your product in a desirable light.

5.     The Product Marketing

As mentioned, 3D product rendering has made product marketing 80% more successful in catching customers’ attention. All advertisements these days are showing off rendered images of the products to appear distinct from the competition.


All in all, 3D product rendering has been proven to be the future of product marketing and product development as a whole. It should be executed on a mass scale in all product industries and recognized as one of the most important technologically advanced tools of the 21st Century.

Rendering is Increasingly Important to Product Development

Digital Media Careers