Well, who doesn’t like the comfort of their home after a long day full of work and other stuff! At times like these, one always turns to an online store to buy essentials, which is a significant relief.
E-commerce stores are a lifesaver to everyone. With everything delivered right to the doorsteps, the numbers of online buyers are also increasing at a greater pace.
#Case Study: A huge shift in the number of global digital buyers from 1.66 billion in 2017 to over 2.14 million in 2021 has been observed. Given these statistics, e-commerce businesses have also seen a great surge in the online marketplace. (Source: Statista)
So, if you are also looking to build an e-commerce website, I believe you would have already chosen the best, Magento, to construct the same. There’s no doubt that it’s the best one of all.
You can estimate its worth because it has received tons of awards from the prominent industry organizations most popular in the e-commerce industry in various countries. Moreover, with more than 250,000 active eCommerce sites powered by Magento, a significant share of 12% of all online stores is backed by it.
So, if you were hustling with any second thoughts, this data would have cleared your mind altogether.
In addition to creating your e-commerce website with Magento, you need to check what you should do and what not. Ensure a trouble-free journey with this guide which will help you with everything you need to know listed below.
Let’s get started!
List of Do’s
Launch a Mobile Shop
#Fact: It should be known to you that 52% of the total traffic on e-commerce stores comes from mobile devices.
It is the most used system by the people because it’s readily available.
While working with Magento, you can leverage its multi-device methodology along with its responsive designs that can do great wonders for your e-commerce store.
From easy up-gradation to a single digital marketing strategy for all, you can create a mobile-ready shop to bring your business to people’s fingertips.
This way you will be able to collect huge traffic and the highest number of potential customers.
Watch for inbuilt SEO Structure.
SEO Services could be the primary sales force of your e-commerce business. From fetching you more visibility to accelerating your growth, it is of utmost importance in the marketing process of any business.
So when you embark on the journey to create your e-commerce store with Magento, make sure that your platform has offerings of all SEO extensions such as ultimate SEO suite, Reload SEO, MSemanticSEO, and many others. With the usage of such extensions and your SEO campaign, you can create a profitable business altogether.
User-friendly Web Design
Magento allows developers to use its MVC paradigm for a clear and extensive template for various businesses. In addition, the themes included in the collection offer an excellent level of customization to the admin panel.
Thus, you get more than enough choices to choose the best content layout design, multimedia content integration, graphic design, and much more to build your desirable and fully functional e-commerce store to target the right audience.
Build a Customised Shopping Cart
If your e-commerce website is persuasive enough to convince your customers to land on the shopping cart page, you should be happy that half of the work is done. But, unfortunately, building a shopping cart can be a headache. Therefore, it’s always recommended to seek advice from a Magento Web Development company or similar to develop your store.
The primary concern is to make sure that the customer completes the payment process at this stage. For this, you need to customize a shopping cart page with an attractive call to action button for checkout. Apart from this, there should not be too many steps to place an order as it looks pretty annoying.
Given an annoying checkout, every three in seven customers abandon an online shopping website.
You would not like to be one of those websites that bid goodbye to a customer from a checkout page.
List of Don’ts
Avoid Complicating your Online Store
In the present era, customers like everything done with a single click. To meet their fast-paced expectations, you need to ensure that your online store offers a smooth navigation process rather than a complex one.
It would be best to remember that the complicated navigation process can affect customer interest in your online store. However, with the proper categorization of the goods or products, you can enhance the customer experience in your e-commerce store.
Never Disable the Feedback and Comments Section
The best way to get to know what your customers want is by collecting their feedback. If you disable the feedback or comment section on your products, you lose many potential clients looking out for reviews before purchasing any product.
Also while improving your service, customer’s opinion matters a lot. So you can get social proof of your excellent service from your customers that too on your e-commerce store, which will persuade the new leads to be converted into your customers.
You do not need to worry about any negative comments if there is a balance between positive and negative feedback on your product page. Refrain from disabling the comment or feedback section, which creates authenticity issues in the customer’s mind.
Avoid Integrating Unnecessary Ads with Magento
The primary reason that frustrates the customer is unwanted or irrelevant ads running on your e-commerce store. Therefore, make sure that you avoid integrating your Magento e-commerce store with any irrelevant ads to simplify the customer journey on your e-commerce website.
Note: A customer that once abandoned your website would never return. This way, you are losing a potential customer because of ad integration that needs to be made live strategically to attract customers rather than scaring them off the website.
The solution for this problem is that you can consistently profit from ad integrations during festivals or special occasions to grab more customers with the deals and offers running on your e-commerce store.
Avoid Stuffing Unnecessary Data
Even though Magento can handle tons of data, it doesn’t mean that you need to fill it to its last remaining space. However, you should know that this can hamper the performance of your e-commerce website. Further, it directly affects the customer experience given the delayed page load time due to large videos, images, and graphics files.
So now that you have got an entire checklist on your hand, it’s time to initiate the mission of building your e-commerce store. We wish you all the best for a successful e-commerce business ahead.
Rajesh Bhimani is the Founder of Skynet Technologies, a Website Design and Development Agency. He has 20 years of experience in the Technology and Marketing industry. When he isn’t working, you can find him cooking for his family or reading some fiction. In addition, you can connect with him on Twitter.