When you’re promoting your business online, your key goal is to increase your visibility and ranking on Google and other top search engines. But despite all your efforts, your sites aren’t ranking. Why are my sites not ranking? You may ask! Keep reading to discover 3 reasons your sites aren’t ranking and some actions you can take to get a higher ranking for your sites.
- You’re Using Outdated SEO Tactics that Don’t Work Anymore.
Understanding what SEO is and the best way to use it is usually the first step to getting noticed on search engines. But perhaps you knew the best way to use SEO many years ago, and now it’s no longer generating any meaningful results. One important thing you’re probably missing out is that Google is frequently adjusting its updates.
Technology is continuously evolving, and new SEO tools are coming out almost every day. Search engines are also getting more intelligent by taking advantage of new technologies. SEO strategies that performed impressively a few years ago might hurt you today. So don’t adopt SEO strategies from a decade ago. Otherwise, you may get penalized, the ranking of your sites will drop, and you’ll end up wasting your time, resources, and energy. Also, If you’re competing for local services, adjust to a local SEO strategy; in other words, make your SEO strategy purposeful to your business goals
Solution: Adopt up-to-date SEO tactics. For instance, you should ensure your URLs are SEO friendly. Your sites are consistently updated with fresh, valuable, and scannable content. Keywords are effortlessly blended into the content, and high-quality, optimized images are used. You should also use high-quality backlinks rather than a high number of low-quality backlinks. If you notice your sites are losing rank, check out Google and other leading search engines to determine if they’ve made any adjustments to their algorithms that you can swiftly update.
- You’re Using Unethical Link Building Practices
Your sites may fail to rank for its keyword or keyword phrases due to manual or algorithmic penalties. Leading search engines like Google nowadays can effortlessly detect black hat SEO tricks like paid links, hacked links, spam links, and private blog networks. Google has taken steps like mass de-indexing and Penguin updates to combat unacceptable link-building practices over the past half a decade.
So if your site has a great link profile and content compared to its competitors but still ranks poorly, then that could be an issue of a manual or algorithmic penalty. Another sign of penalty is a site used to rank for its industry-specific keywords but currently doesn’t.
Solution: Check out the Google Search Console for manual actions and penalties. Tap “Search Traffic” and then select the “Manual Actions” icon to see if there are actions or penalties against your site. Google’s webspam team usually gives out manual penalties for unethical link building tactics. Although it’s tough to fix manual penalties, it doesn’t mean there’s nothing you can do. You can use the Disavow tool to request Google to disregard bad links. You can also request the owners of any unethical links to get rid of them manually. It’s definitely a slow and costly process, but it’s better to try than give up.
- You’re Using Thin Content
If your sites contain thin content, Google won’t rank them. Remember, Google’s algorithm is built to rank pages with useful, helpful content on the search engine results pages. Google won’t waste time on your sites if they have short, simple, and less useful content, even if you have used competitive keywords correctly. Instead, it’ll go for sites with long, understandable, and valuable on-page content.
Thin content issues are super easy to fix. So if your site has quality inbound links, but low-quality content keeps it from ranking, improving its content may be all you need to do to boost its ranking and visibility on search engines.
Solution: Improve your content’s quality and usefulness by increasing its length and making it more detailed. Ensure your content outshines your competitors’ length, amount of detail, and quality. When you’re fine-tuning your sites’ content, ensure it is readable, conversational, and appropriate for your target audience. That way, your ranking will gradually improve, and your sites will start seeing an increase in traffic. Make the most out of this traffic by integrating sales funnels; Clickfunnels is a good option, and if you need additional features to facilitate faster payment processing, use `Funnelish’s Clickfunnels Paypal.
If your sites aren’t ranking as perfectly as they should, relook the above three reasons. Then take the right steps to increase your rankings, grow your traffic, and get more earnings from your sites.