Regardless of the nature of a particular business, it will require a web presence. It does not have to be a company such as Amazon, an almost completely online business; it could be a company such as Pizza Hut or KFC taking orders for their fast food products for home delivery.
Reasons Why You Should Take Your Business Online
Companies may also use their website to showcase their services, such as ExpoCart, the exhibition supplier company whose site provides information on the exhibition products and services they have available for sale and rent.
Go Online For Success
As a business in the 21st Century, it is no longer a question of having an online presence. The question is, “Do you have a larger online presence for your business?” Regardless of the type of business, it MUST have exposure on the Internet as potential customers will take their first steps in purchasing by using an online search engine to find the products and services they require.
Of course, not every business requires a huge website with e-commerce shopping carts and online payment facilities. Many brick-and-mortar businesses will have a website providing potential customers with basic information regarding what is for sale, where, and when. Perhaps it could be considered as an online billboard. Interaction can be as simple as a basic contact form or include text, audio, or video ‘chat’ options for ‘real-time’ conversations between customer and vendor.
Website, Social Media, or Both?
While every business should take advantage of the worldwide exposure afforded by having a website, this is not the only option for providing a business with an online presence. In its various forms, social media allows a business to present its goods and services on platforms such as Facebook or announce special deals or offers to a potentially huge audience via Twitter. A combination of a website alongside social media such as Facebook and Twitter can generate a wide range of interest for any business. All of these options are available for a very small financial outlay. However, providing regular updates to the company’s social media accounts will require time and effort.
Take Your Business To The World
Almost everyone has access to one or more communication devices, such as a Smartphone, tablet, notebook, or desktop computer. People of all ages have either grown up with or learned to be comfortable using electronic devices when searching for news, information, and shopping options. Email has revolutionized how businesses and individuals can exchange information, images, and documents.
When a business organizes events or presentations, a YouTube video from a previous occasion can easily be embedded in a website page or added to Facebook. If a picture saves a thousand words, then a video highlighting a company’s service is advertising gold. And all for a very low cost.
When spending company money, businesses always look for a good return on investment, or ROI. Advertising can be a very expensive part of running a business, so ROI is a major factor in deciding how best to advertise the company’s products or services. A printed brochure, newspaper, or magazine advert will have limited viewership and time frame.
After the initial set-up costs for a website, it can be updated and old information removed easily. A website also allows video presentations or further information to be downloaded by potential customers. It should be remembered that the Internet is also called the “worldwide web.” Once loaded onto an internet server, a website will be visible worldwide. Effectively, a website has the potential to put a company brochure in the hands of every internet-connected person in the world.
How To Get Online
Any business, from a one-person- band operating in a local area to a multi-national, worldwide corporation, needs an online presence. Many companies and individuals can build a website for a very reasonable price. However, organizations such as WordPress and Joomla allow individuals to construct their own websites quickly. Google My Business also offers a gateway to the Internet for small businesses.
Vital For Success
It is no longer a question of whether a business can afford an internet presence; it is now a question of whether a business can afford not to have a website and internet presence. The 21st Century has led to a ‘digital’ world; those companies that do not embrace this fact will not prosper or possibly fail to survive.