Quick Growth Hack: Create a Shortcut to the Top of Your Website
Have you ever skipped to the top of a book or article by scrolling until you hit the top? It’s usually a paragraph or two. Maybe there are some statistics at the very beginning. But, did you know that this same method can be applied to websites? We’ll cover how creating a shortcut to your website’s top landing page is a growth hack that could boost user engagement and conversion rates.
Scrolling is a chore.
It’s slow and inefficient, and yet we all do it. Scrolling is the new clicking; if you’re not doing it right, you’re missing out on potential sales.
The fact that most websites are built to be viewed on desktop computers rather than mobile devices has led to these long scrolling experiences that are unappealing for customers.
This means that for people to find what they’re looking for on a website, they need to scroll down through hundreds of lines of content to get there — which is inefficient and frustrating.
Shortcuts are the solution to this problem. Shortcuts allow users to skip through content by selecting their desired destination from a list of options presented at the top of the page — before they’ve even started scrolling down!
Clicking is the new scrolling.
This means that people can access their desired content faster, and it also takes some of the pressure off of designers trying to create websites that are easy for customers to use.
Shortcuts provide a better user experience by ensuring that users don’t have to scroll through hundreds of lines of content to find what they’re looking for — all while maintaining the same functionality level as traditional scrolling experiences.
Shortcuts signal that something is important.
When you see a shortcut on a website, it tells you that this is something worth clicking. It’s not just some random link that someone thought would be funny to add to their site — it’s an actual shortcut that will take you right where you need to go! This can help people quickly find what they’re looking for and save time by not scrolling through hundreds of lines of content.
Tips for creating shortcuts on your website
- Make them easy to find. It’s great if your shortcut is at the top of your website, but it’s even better if it’s visible. Make it stand out by using bright colors and images of your product or service.
- Make them look good. Shortcuts don’t have to be boring — they can be an opportunity to make a statement. Consider using fun fonts and graphics to add interest and personality and make navigation easier for visitors.
- Use icons instead of text. If you use icons in place of words, you’ll increase the chances that people will click the shortcut since they won’t have to read anything first (and might not even realize what they’re clicking).
- Make sure you have good content. If you want people to visit your website regularly, make sure your content is interesting and valuable. This will help people remember what they read and make them want more.
- Use a custom link. Links are one of the most common ways people navigate online. If you have a high-ranking page relevant to your business, consider adding it to your navigation bar as a “custom link.” This makes it easy for customers to find what they’re looking for while driving them back to your site.
- Use CTAs with links in emails. Consider including links in your CTAs (or call-to-action buttons) instead of simply writing out the URL when sending emails. This will make it easier for customers who prefer clicking over reading — and may even encourage them to click through more than once!
So, the business and marketing world is abuzz with this one, and with good reason. Creating a shortcut to your site’s top landing page can boost user engagement and conversions. In other words, it can help you achieve a significant return on your effort, which means that creating and promoting a custom browser bookmark isn’t just a trick for networking with colleagues anymore; it’s a genuine way to create some more traffic for yourself.