With the rise of open-source eCommerce CMS platforms like Magento, WooCommerce, OpenCart, Drupal Commerce, etc. it has become easier for people to set up their eCommerce store. If you are also planning to dive into the eCommerce space, you can pick any of these platforms and give your online business a head start. However, if you want to grow your eCommerce business, setting up an online store is not enough. You need to make some additional efforts to learn the proven tips and tricks for:
- Encouraging customers to buy from your store
- Generating a large number of sales and higher revenues
- Earning more loyal customers
- Market recognition
In this informative post, I’m going to share some useful tips that you can implement to drive your eCommerce sales. So, let’s get started.
Use videos to represent your product in a better way
Believe it or not, consumers love videos. In fact, videos can help you get the best returns on your investment as compared to other marketing tactics. By using videos on your website, you can drive a 157% increase in organic traffic from SERPs. Furthermore, the Internet Trends Report 2018 by Kleiner Perkins states that around 74% of internet traffic belongs to videos. In simple words, people love watching short videos instead of reading long and boring descriptions on the websites. The important thing that needs to be noted here is that when using videos on your product page, make sure it showcases the product from different angles so that buyers can have a clear picture in mind what exactly the product looks like.
Without a doubt, a video would be more convincing for a buyer to make the purchase decision. In a nutshell, by leveraging videos on your eCommerce site, you can convince your customers to buy from your store. Always remember that selling online these days is all about using visual materials.
Be open to multiple payment gateways
For store merchants, it is imperative not to restrict their customers to a limited number of payment options, because, if a customer won’t find his preferable payment option on your site, he might leave and won’t return back. However, if you offer multiple options for payment, it might bring in more customers, as there are many shoppers who use alternative payment systems. To ensure you have a right payment gateway, you must check out these 4 things.
Always remember that new trends appear in every niche or vertical. A few years back, nobody had heard about Amazon Pay. Today, it’s quite popular among online shoppers, which means that online stores that accept Amazon Pay will have an advantage over those that don’t accept this payment option. In simple words, making the checkout process easier for your shoppers will definitely boost your sales.
Let your customers know your site is safe and trustworthy
Today, nobody would like to shop on a website that is untrustworthy or not secured. Thus, it becomes important that you should pay utmost attention to the security of your website.
Just take a look at this example from Flipkart.
Cybersecurity is one of the prime concerns among shoppers these days. If reports are to be believed, 46% of Americans have been duped to credit card fraud in the last 5 years. Another report by The Identity Theft Resource Center (ITRC) states that there were 1,579 data breaches in the last 1 year that indicates a whopping 44% rise. This clears the fact that the security of your customers’ information should be your top priority. Make your eCommerce site as secure as you can. Besides this, you can also display the security badges on your website to earn the confidence of online shoppers.
If your eCommerce store sales have become stagnant, it’s time for you to revamp your existing marketing strategies, instead of finding new customers. You can implement the tips discussed in this post if you’ve not done already. Also, you can try out some other strategies like offering great discounts during special times of the year, using video testimonials on your site, creating a sense of urgency to let your customers make an impulse buy, and many more.
Vachel Ladd is a professional developer that provides Magento eCommerce development services to businesses both large and small alike. He has developed over 100+ eCommerce stores in the past 7 years. Besides store development, he also loves to share his knowledge on the latest technology by writing insightful guest blogs.