Proven Tips to Get You Started with Local SEO
When it comes to local SEO services in India, you could get a long list of strategies that may seem very daunting to implement. It is, however, possible to summarize them into few actionable steps to take that will ensure your website gets as much traffic as it should and you can turn visitors into leads and eventually clients.
Some of these strategies may require having the right tools to implement and we will make a few suggestions even if you can find some other tools that may serve you just as well. So let us get started.
Keyword Research for Ecommerce Website
You cannot talk about local SEO services in India without keywords. This is what will drive most of the other SEO strategies that you will employ for your site. It is therefore important to get it right from the start and carrying out keyword research is the best way to do that.
Websites usually have so many pages. It is important that these pages are well arranged on the site so that visitors can easily navigate around the site, but most of all so that the bots can scale your pages and pick out the right content to display in search results. The trick behind the architecture is to keep it as simple as possible and to ensure that a visitor can return from any page to the home page with just a few clicks – preferably three or fewer clicks. If you have a problem with your site architecture, there may be no tools to help you, so just contact a professional.
If you understand how to use content marketing on your website, then you would be able to drive good quality traffic to the site and probably convert that t into sales. To do this you will need to start by figuring out where your targets are online, this will take research, but the results will pay off. Once you know where they are, you need targeted content that you can share with them. You will then need to pick up on the words they are using in those forums online. A good tip is to pay attention to the problems they seem to have which your product or service may be able to solve. To know more, click here.
Satisfy Customers Through Outstanding Services
Build a nice reputation by consistently delivering great services among customers. Being the talk of cybertown will help you boost your rank.
Get Involved with Local Meetups
Leading a local meetup with people in your area will create an online buzz for your brand. If this all goes well, people with their own websites might create a couple of backlinks to your website.
Choose Relevant Local Events and Write About it
Writing about current trends and events in your local area will get the attention of local audiences. Establish a connection between your brand and the community and maintain it.
Make Your Website Mobile-Friendly
There is a big possibility that the majority of the online community uses a mobile phone as their main device. Make sure that your website is not only built for desktop users but also for mobile phone users.
Ensure Fast Loading Speed in Your Website
Google also considers website speeds as factors for ranking. The majority of web browsers use mobile phones and 3G/4G networks which is, of course, slower compared to a Wi-Fi connection. Your website needs to adapt to this and load quickly even with slow data speed.
Get on Aboard Your Local Chamber of Commerce
This is a paid business network that will help you reach more audiences. Additionally, this is a good source of backlinks for your page.
Choose an Accurate GMB Category
In Google My Business, you will eventually have the option to choose a business category. Make sure that the one you select is relevant to your niche and is well-thought of.
Build Landing Pages for Businesses Located in Different Areas
If you managed to get your businesses to multiple places, be sure to create pages specific for each. Make another set of NAP and add unique details for each to avoid content duplication.
Provide Case Studies as Additional Portfolio
Adding case studies in your site fills in different air for your business. Local prospects will read these and will give a good impression of the services you offer.
Be Familiar with Regional Keywords
If you want to reach a larger volume of local traffic, you would want to utilize regional keywords in your website. Usually, you have to include the name of your chosen region to your descriptions to make your listing appear to related searches.
Make Use of Long-Tail Keywords
Optimize your web content to incorporate longer search keywords that are relevant to your business’s niche. Think about how a normal person will naturally search for something and formulate keywords from there.
Consider Optimizing Your Site for Voice Search Queries
With the rise of voice recognition-based devices and software features (Google, Alexa, etc.), voice search queries are the trend for modern web browsing. Optimize your website for this so your business appears for every local voice-based search.
Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about business services & marketing.