Promoting Business In Social Networks: A Step-By-Step Guide To Attracting Customers And Subscribers
Promoting business on social networks is a fashionable trend. I often see companies looking at their competitors, investing money in targeted advertising, creating and promoting groups/pages. But instead of customers (at least potential ones), as a rule, they get beautiful reports about the growth of their coverage, brand recognition, and subscribers’ loyalty.
But that’s not why you decided to invest in social media promotion.
There is a simple axiom in marketing – before you launch any marketing campaign, you need to know the answers to 3 questions:
- What problem does my product/service solve?
- Who is my customer?
- Where is he located?
And if with the first two questions, all in principle is clear, with the last one many entrepreneurs have difficulties.
I once again became convinced of this, holding a course on content marketing. The most common among the participants were the questions of how to properly promote a company in social networks, how to identify target resources (resources, which are the target audience), and how to use them to attract customers.
In today’s article, we will break down effective social media business promotion with absolutely no budget. I will show how to find and use targeted resources on social media to attract customers and subscribers.
Promoting Businesses on Social Media: 3 Steps
#1 – Look at customer profiles and write out what resources they are subscribed to (Like Marks)
Analysis can always be approached in 2 ways. The first is to brainstorm and make assumptions; the second is to conduct a thorough market analysis and get relevant information. I’m a proponent of the second practical method.
To do such an analysis, I write out the profiles of 10 of my clients in social networks in a separate file. Then I go to the tab with the “Like” marks and write out all the resources to which they are subscribed and related to my specialty.
An important point: only resources that publish third-party content should be checked and listed. I also recommend paying attention to resources with a minimum of 5,000 subscribers.
#2 – Filter target resources by popularity (frequency of repetition)
In the second step, our task is to determine the most popular resources among the target audience. We need to count how many customers are subscribed to each resource manually to do this.
This analysis will easily show what resources are the most popular among your customers and which ones you should pay attention to first.
#3 – Choose the most popular resource and get to know the administrator
Once the list of targeted resources is compiled, you can move on to your business’s PR and promotion phase. This is where I’ll elaborate.
Most companies often neglect this step in connection with their PR efforts fails miserably. The reason is networking, or rather its absence.
Of course, you can write a nice letter about how serious specialists we are, how much content we write, and how popular we are, but the effectiveness of this letter is minimal. From experience, I would say that only a few people reply to such a letter.
First, I recommend establishing a relationship with the owner of the resource you plan to use as a PR and negotiating about publications.
There are several ways to do this:
1) Regularly commenting on publications.
Our first task is to get on the owner’s radar of the resource we need. To do this, we need to subscribe to him on social networks and become a promoter: actively distributing his materials, commenting on publications, asking questions, and participating in discussions.
Very few people use this tactic, so you can easily stand out from the rest of the readers/subscribers and attract attention to yourself.
2) Ask for an interview
The second way is to ask the resource owner we want for an interview. Again, most experts agree to interviews because it emphasizes their credibility, expertise, and relevance. And for you, this is a good chance to reach the target audience and attract attention to your project.
I won’t dwell on the details of how to prepare a good interview, as I’ve already written about it here. Instead, I want to emphasize that if you prepare well and think of interesting questions (which will not duplicate questions from previous interviews with a specialist), you are guaranteed to earn the respect of the interviewee.
3) Doing Free Work
Another good way to build relationships is to do free work for the resource owner you want. Think about how you or your company can be useful to the owner of the target resource:
- If you do Internet marketing, do a free site audit and prompt the owner for conversion improvement points
- If you are engaged in copywriting, show the target resource owner how to improve its text.
You get the idea.
4) Writing a review of the content of the resource
The last method I recommend you use is to share feedback with the owner of the target resource about his content.
Because any expert is looking for validation of their knowledge and skills in the form of customer feedback and results. Your task is simple enough – find some educational articles on the blog, but all the tips into practice, and share your results with the resource owner.
A good relationship (and perhaps the publication of your case study with a link to your site) is guaranteed!
Bio: Rebecca Carter works as a content writer for an online writing company that provides students with the best essay writing service. She has Bachelor’s Degree in Business Administration and thanks to her company Rebecca can write articles about her experience. In addition, she enjoys being in the mountains, going to the gym, horseback riding, and volunteering in her free time.