How to Optimize the Project Management Tasks of a Digital Marketing Agency
Managing projects in a digital agency may seem like a daunting task: each project is unique and requires lots of attention; there are many things to keep an eye on. From managing the scope to staying on schedule and within budget – all these things require lots of expertise and a particular skillset.
Being a PM in a digital marketing agency is no different and may seem like a tedious job. So let’s go over the key 4 things you should be well aware of to keep things under control when managing a digital marketing project.
Use a Project Management Solution
The foundation of successful project management is in keeping all of the project’s details in one place. Numerous different tools are tailored specifically for digital marketing projects (or have specific digital marketing templates) on the market today, each with its benefits and flaws.
Here are a few project management platforms that could make your life quite easier:
- Jira
- Asana
- Monday.com
- ClickUp
- Teamwork
It’s mostly a matter of preference and what problems you need to solve. Lots of PMs trust the tools mentioned above, and they can equally successfully cover the requirements of a digital marketing agency.
Communication Is King
One of the most important responsibilities of a project manager is to be the main contact between all the stakeholders – external (the client) or internal. Therefore, it is crucial to interpret the client’s requirements and needs into specific action items and meaningful deliverables.
When dividing the work into single tasks and assigning them to the internal team, make sure you describe everything in as much detail as possible. Make sure you describe what needs to be done comprehensively, confirm everyone is aware of the due date and the task priority.
Get in the Weeds
Apart from managing deadlines, budgets, and human resources, a PM’s principal skill is to understand the specifics of the business, in the case of a digital marketing agency that would be pay-per-click advertising, search engine optimization, email marketing, conversion rate optimization, etc.
Knowing how to do keyword research, set up a Facebook Ads campaign, drive more conversions to a landing page, and write a copy that converts – all of these are very nice additions to the project manager’s skill set. However, there will be situations when your team will be slammed with work and need help from you. To be ready to roll up your sleeves and help them out, you must know what you are doing.
Automate as Much as You Can
Project management automation is one of the most powerful tools a PM can utilize. The less mechanical work you have to perform monotonous and repetitive tasks, the more time you have to look at the big picture and track other important aspects.
Don’t want to create tons of recurring tasks all the time? Configure your project management tool to create them automatically. Then all that’s left for you to do is to double-check that everything is done properly. This will save you tons of time and will make your life much easier.
Tired of constantly analyzing the results of a campaign and sending an update to all the stakeholders? Create a Google Data Studio report and schedule an automatic email with the key KPI snapshots sent daily/weekly/monthly, etc. Instead of gathering all the data yourself, make the software do it for you while you can focus on what’s more important.
Set Concrete Goals and Objectives
Setting clear goals is essential for the project’s success. To achieve the result, the client envisions help your team see the big picture. Therefore, the final goal has to be specific, measurable, and attainable within the set deadline. Not having a direction will result in delayed deliverables, misunderstandings within the project team, and overall frustration that you should definitely strive to avoid.
Are you ready to optimize your project management tasks? Knowing the basics would surely give you certain confidence, but make sure to build on that foundation in the long run. Your digital marketing agency’s success depends on that!
Project Management Tasks of a Digital Marketing Agency
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