So maybe you’ve spent a lot of time developing your business along with the products that you’re selling.
Whether you’re a start-up or have been in the industry for a while, customized packaging is an effective way to boost your ROI and build a strong customer base that you could have otherwise overlooked.
The packaging of your products is far more critical than you may realize. To thrive in a highly competitive industry, you need to stand out.
Custom packaging makes it possible for you to dominate the playing field and rise above the competition.
Here are innovative product packaging tips that let you step up your game:
Design for your target market
First and foremost, you need to know what target market you’re trying to reach to create proper product packaging.
Although it may look simple at the surface, it can be difficult to analyze data because of the market diversity and unpredictability. For instance, pursuing a narrowly defined customer segment doesn’t make sense if you’re a successful food company.
Your packaging designer should know the importance of both the niche and the type of audience attracted to your product.
Pay attention to your typography.
A lot of research needs to be done to know what works well for different situations.
Although your packaging size and your target demographic will help you narrow down your choices, here are a couple of helpful tips to keep in mind:
- Less is more: While it might be tempting to feature different texts and fonts for your packaging, it can create a confusing and cluttered design. Using different variations of the same typeface makes it easier to walk the line between consistency and contrast.
- Upper/lower case or all caps: The eyes can recognize letter characters more quickly if there’s a combination between the upper and lower case. Suppose you want your customer to absorb the information they’re reading; fonts play an essential part.
- Color considerations: A positive type (dark text set on light background) lets the background expand to the eye, making the letter look smaller than they are. The reversed type (white text in the dark background) has the opposite effect, making the letter appear bigger.
Choose colors wisely
Color is also a crucial element for every successful packaging design. That’s why picking the right colors is essential to stand out from the rest of the pack.
When choosing colors, you need to stay consistent with your branding.
Packaging which incorporates your signature brand colors helps you reinforce your brand to your customers. For additional color choices, you need to be guided by the current marketing standards, as well as your customer preferences.
Using simple, bold colors and interesting color combinations makes it easier for your brand to get noticed. Remember that one of the best ways to stand out is to provide a total contrast with your competitors. Also, being unique will get you noticed.
Strive for minimalism
Minimalist packaging is simple yet elegant. It’s a complete contrast to other popular packaging trends.
A minimalist style can strike the perfect balance between concerns in the environment and a chic aesthetic.
Ensure product protection
You can have beautiful packaging, reach the right target demographic, and get a lot of sales, but if the package isn’t secure enough, it can damage the product, and none of the following things we’ve mentioned will matter.
When customers receive faulty products, it can eventually hurt your brand’s reputation. That’s why you should consider the practicalities of packaging, as well as the design.
Make it eco-friendly
It would help if you also adopted environmentally-conscious choices in your packaging and how they can impact the environment.
So, now is the perfect time to go green. The advantages will outweigh the costs, and it can help you create a positive brand reputation that will help earn you more customers and sales.
Watch out for packaging trends.
Packaging is also a way you can communicate your brand story to your customers. It creates emotional connections and helps you attract more people to your brand.
So, watch out for the latest packaging trends, and keep in mind that the most in-demand trends do come back again and again.
Using the right packaging for your product can help your business establish its brand. It can also help your business be more marketable and give you the advantage to succeed in the market.
Hopefully, by following these tips, you’ll be able to come up with the right packaging for your product.