Getting a higher ranking on search engines is not an easy feat. You need to know a lot of techniques and implement tools to improve the search engine ranking. With a good ranking, you have better chances of creating more traffic on your eCommerce site. Needless to say, there are a lot of benefits to having quality traffic on your website. Some of them include quality leads, enabling faster business growth, gaining business popularity among many more. In this article, we are going to look at the top ten tips for improving the search engine ranking while you look to get the best eCommerce SEO services in India.
Link building is a vital thing when it comes to improving the search engine ranking for your eCommerce site. Link building is essential in driving more traffic on your site and no wonder most eCommerce SEO services in India include this in their package. Not every website is right for you when it comes to link building. It is recommended to use reputable sources that refer visitors to your site. For instance, if you choose a reliable source, more people will be directed to your site, and this will help in generating relevant traffic to your website. Ensure when building a link it contains the essential keyword.
Focus on the Website’s Content
Quality content can help greatly in enhancing your search engine ranking. Make use of tools to help you know if you have duplicated content. That is because one may forget and upload similar content for a different product. Also, speak about what your business stands for, present the best information about your industry and assure the visitors about the quality of your products and services in your contents.
Use the Keywords Appropriately
When it comes to improving the search engine ranking, the keyword plays a huge role. Therefore, the position where you will place your keywords will determine the ranking success. Always ensure the keyword is in bold letters and are mostly used in the first 100 words. Also, use the keyword as heading on the first few headers. Always know the way you market your site depends on the usage of the keywords.
Offer Detailed Information
One of the best ways to improve your search engine ranking is through creating long and detailed blogs. The search engines consider the most comprehensive blogs when ranking the eCommerce site. It is essential to know that the quality of your blog content matters a lot as the search engines consider this aspect.
Use Quality Images
Another essential thing that is mostly considered by the search engines are the images. The pictures that you post on your eCommerce site can play a massive role in improving your ranking. Also, an essential thing to consider when posting pictures on your website is that they should have the relevant keyword. The keyword will help to give more information about your products or services to the search engines. In fact, make use of the image tags. If your picture is not available at the moment, the tag items will be displayed before the image loads. To know more, visit click here.
Metadata refers to the brief description that you provide about your product, services or even about a page as a whole. It is crucial for achieving better search engine rankings. That is because when the search engine results pages are displayed, the results are displayed each having a brief description right below the site’s link. The metadata contains few words ranging from 50 to 60. Therefore, always ensure you provide quality metadata.
Make the Site Mobile Friendly
Recent research indicates most products bought online are carried out using mobile phones and other mobile devices. So, it is essential to make the e-commerce site more mobile-friendly. You can check if your website is mobile-friendly to improve the search engine ranking.
Avoid Intrusive Popups
Using intrusive popups in your eCommerce site can cost you a lot. That is because search engines are lowering the ranking of the various sites that have intrusive popups. Those popups make browsing more difficult since they interrupt the visitor’s reason for coming to the website in the first place.
Improve Your Website Speed
Another essential tip for improving the search engine ranking is by ensuring your site loads quickly. If someone looks for something related to your product, let your website be the first and fastest to give out results. That will help to save the visitor’s time and they will always love to use your site.
Provide SSL Certification
It is essential to ensure your website is SSL licensed for the best search engine ranking. It is because the SSL certification guarantees safety when one needs to encrypt the information that the person is using. This is especially useful for an eCommerce website where payments and confidential information of the customer are involved.
Ashly William is a freelance writer, with years of experience, creating content for varied online portals. Her content is published on many national and international publications. She has expertise in writing about business services & marketing.