Pastel colors are the milder variations of primary and secondary colors formed by blending white with the original hue. As a result, they have just enough white to appear pale and soft while retaining their vibrant personality.
Due to their soft appearance and charming effect, they can even uplift the mood of a person who sees them; they are often used in designs to convey a feeling of relaxation. Their delicate, eye-catching appearance has retained their popularity in graphic design for a long time.
In the digital world, they work perfectly in numerous fields, including web design, graphic design, branding, and packaging. Here we will enlist some potential areas where you can reap the benefits of these charming hues!
Pastel Colors for Digital World: Where to Use Them
1. Website Backgrounds
Pastel colors are ideal for usage on website backgrounds due to their soft, welcoming, and pleasant appearance. It is easy to add components to a pastel hue background without making it look too crowded. They have the vital characteristic of keeping a website clutter-free and with a lot of white space.
When it comes to color combinations for this space, you may opt for many styles and yet make your design appear fantastic. It could be a single pastel color, a monochromatic look with a tie-dye effect, or even complementary pastel colors. Combine them with the appropriate typography style and other graphics to complete your brand, and you’re good to go!
2. Brand Logos
If your brand colors are pastel color-based, you can opt for a soft pastel logo. For that, you can either use soft hues or contrast a pastel color with a vivid one to draw attention to your brand’s name or the focal point of the logo. In the latter case, you should still add a little bit of contrast by lightening the color of an element to convey the appearance of texture.
You can be a little bolder with your selections because of their appearance, which enables you to explore many other design spheres. For instance, you can employ fancy typography in pastel colors, which would otherwise be overkill. The bold presence of display (or decorative) typography can work well with the softer effect of pastel colors.
4. Digital Art
Although people frequently use vivid colors in digital art, you should not overlook solid pastel colors if the situation permits. When you use pastel palettes to create digital art, you substitute the powerful neon hues with softer tints, resulting in a more delicate, vintage vibe that is nevertheless significantly modern-looking.
5. Instagram Feed
Instagram feed themes with pastel colors can give a visually stunning look to your profile. Instagram profiles with a consistent look are visually appealing and attract more followers. If you like pastels, creating a feed based on these soft colors will give your account a genuinely attractive appeal.
6. Packaging and Invitations
Since pastel colors exude a sense of freshness, happiness, gentleness, and warmth, pastel colors are perfect when you design packaging for skin care, bakery, and baby products. They are also ideal for invitations and gift wrappings. You can use a relaxing, pleasant palette on invitations for weddings, baby showers; gender reveal parties and even corporate events.
Due to their versatility and appeal, there is no field where you cannot use them. In the digital world, they can work wonders with their visually strong presence when attracting prospects. Besides, they can add stunning visuals to your websites, Instagram feed, and digital art. So, unleash the potential of these colors and see what they can do for you!!
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