It’s well known that video content performs better than most other forms of content. This is because it’s easily digestible and provides a wealth of user engagement. Not only that, but 93% of businesses agree that it even has a better conversion rate. However, with so much content on the internet vying for space on results pages, it isn’t easy to secure that all-important viewing potential.
Optimizing Videos For More Traffic and Conversions [Infographics]
Video content has become prominent in Google’s search results over recent years, so content needs to rank as highly as possible for it to be seen. Although optimizing videos for SEO is crucial to achieving this, it also needs to be correctly optimized for the page. For example, video transcripts. Transcripts are just one way in which Google can surmise what the content covers and help it rank with appropriate, relevant terms. Though, there are other elements to consider, too, like embedding videos and optimizing for YouTube, which is owned by Google and is one of the internet’s leading video content platforms.
But getting the content seen isn’t the only thing to consider. Another point to think about is the kind of impression being made. For a product to have the best chance of appealing to a customer, a website’s videos shouldn’t be grainy or slow to load, as this can harm the chances of a potential customer trusting a brand’s quality. The few simple steps of ensuring a video are properly optimized for a webpage via checking its quality and speed can be the difference between making the sale and not – and when video content has a 78% backing from experts who say that it’s helped to increase their sales, it speaks for itself as to why it’s imperative to address these elements.
To learn more about optimizing video content for a webpage and SEO purposes and understand how these factors can help secure conversions, Website Builder Expert has created the following infographics. Check them out below: