Tech businesses do not just sell themselves. Having a good tech company is one thing, but it is the marketing that will sell it. Tech companies need to have effective online marketing strategies to convert their impressions to sales. As the competition is fierce and new technologies are rapidly changing, a strong marketing strategy is a must. Your marketing strategy should cut through all the noise made by other big companies and new startups. Getting started on it is probably the hardest part. Once you have a strategy in place and inform your users about your services, it becomes surprisingly easy. A good marketing strategy will convert your followers into your customers once you grab their attention. Whether you are a B2B or B2C company, it does not matter. Without proper marketing, your customers will not know that your company exists, let alone your services or products. With the following marketing strategies, we have got you covered, though:
Make a Video
A video is far more engaging and interesting than an ad in a magazine or newspaper. Keeping the video relatively short, ideally, two to three minutes, is the key. Instead of going into much technical detail, make your video simple and practical. Your customers will prefer to know how your product can help them make their lives easier and more convenient. Make sure your video is both informative and entertaining. Post your video on Facebook, YouTube, and other video-sharing sites.
Using Google Adwords, you will be able to target users who once have visited your website and left. Utilizing Google Adwords is one of the best ways to market due to its target-orientedness. Namely, it targets only those who are definitely interested in your brand or other related brands. As the latest data suggests, 70% of users targeted by such ads will return to your website. That is promising.
There are several millions of social media users today. You better not underestimate the potential it has in terms of marketing. You can devise different strategies for different social media platforms. It is unlikely that you would want to advertise to all social media users at once. Instead, you can specify your target audience and design how your ad is going to look like. The conversion rate for Facebook ads in the case of tech businesses is 2.3%. Certainly, it would be best if you gave it a go. Before doing that, though, make sure you have an active and credible social media presence and you have built enough rapport with your customers. Constantly engage with your followers and customers to maintain a healthy and lasting relationship with them.
You can create a fictitious image of your ideal customer after studying the specifics of your customers in great detail. That image will, at all times, help you keep in mind that subset of the population you are marketing to. Targeting your ads to suit the buyer’s image will yield fruitful results. For example, if you are a company that wants to sell wireless earbuds, think about the ad campaign you will run for selling them. There are more than a hundred different varieties of earbuds available with different functions. It would surely help if you had a buyer image narrowing down the possibilities of your ad campaign.
Giveaways and Coupons
Introducing your newly founded venture most profitably can be challenging. One of the best ways to do it is to offer giveaways. You can reach out to members potentially interested in your venture and entice them by giving out some gifts. In exchange, you can request some shout-outs and shares on social media. People will be very excited to receive your free samples. If they find your product genuinely good, they will talk about it to their friends and relatives. Another way to market your business is via coupons. Design and hand out coupons to your customers via email or personally in the case of visitors. People who are already satisfied with your products will appreciate receiving these coupons. At the same time, new people will be intrigued to see what else you have to offer. Implementing these strategies will set your tech business up for long-term success.