Video marketing isn’t what it was years ago. For the last couple of years, video marketing has turned more serious, and useful, especially for businesses and brands that already managed to build an audience.
Today, many small businesses are taking advantage of video marketing to rise on top of the competition and achieve their goals. Moreover, it has wholly dominated social.
According to a report, four out of six of the top channels consumers watch online are social channels. Even a Facebook executive predicted that the social media giant will be mostly video in less than five years.
That’s why, in this post, we’ll discuss the importance of leveraging your video marketing strategy:
Consumers spend their time mostly on videos
So, with more and more people watching different video content on social media sites like Twitter, Youtube, and Facebook, it generates a strong engagement among target audiences. It’s because most people today like to consume content that is both visually appealing and compelling.
Being visual isn’t limited to pictures and photographs anymore. Video content is gradually becoming a significant part of the “visual content” movement.
Videos can increase brand awareness
According to data by Hubspot, approximately 80% remember a video they watched a month ago. Therefore, one of the biggest strengths of video marketing is that it’s highly visual and auditory. Meaning, most users remember it more as compared to text-based content.
So when people tend to remember your video content, they also recognize your brand. In turn, this translates to more leads and sales.
Most consumers tend to share videos that they enjoy, and that easily expands your online reach. To ensure that your videos become memorable, these have to be in line with your current brand strategy. So keep all logos, colors, fonts, and brand voice consistent as they are in your articles and blogs.
Videos can do things regular texts can’t ‒ it’s crucial that you recognize the format and style of your brand videos online.
Videos can boost sales
Videos can help you gain serious bucks. If you come to think of it, the usefulness of videos is not that surprising, because our vision is our most dominant sense. Meaning, most of the information that’s translated on our brains are purely visual. So if images alone can massively boost engagement, how much more with video content?
Videos can lead directly to sales. According to data, 74% of users that watched an explainer video related to a product eventually bought it afterward. So now is the time to get creative by crafting exciting videos!
Your website conversions will improve
When it comes to running an online marketing campaign, the conversion rate is a crucial metric. If you’re not converting your prospects into leads and those leads into customers, then your business won’t grow.
If you leverage your video content marketing strategy, you’ll persuade more people to sign up to your email list or check out your latest products and services.
As compared to other types of video content, videos can provide your prospects with much-needed clarity to ultimately come up with a final decision. Doing so gives you an edge over your competitors since a quality video isn’t as easy to produce.
Just adding a product video in your landing page helps boost your conversions. Moreover, 71% of marketers found that video content is more conversion friendly. So, if executed the right way, you’ll get better results with minimal effort.
Tell your brand’s story through videos
It’s crucial that you understand what makes videos so popular. While there are numerous reasons, the most significant one is that videos let you tell stories. Storytelling through video allows you to make a connection with your target audience.
Stories can generate powerful impressions and long-lasting relationships. Videos help people understand your business more. It also creates a ground for future promotions, helping you spread your ideas through meaningful experiences.
Through videos, you can continuously experiment and touch with the emotional side of your followers. Using visuals, motions, and sounds, you’re developing a deep and meaningful connection with others, positioning your brand in the best possible way.
Build trust with videos
Trust is the very foundation of conversions and sales. The entire concept of content marketing is all about creating trust and building relationships that last. So instead of selling, let people come to you by giving them interesting and useful information.
Moreover, a lot of customers are still skeptical when it comes to buying products and services on the internet because some fear cheating and fraud.
Creating useful marketing videos presents your products and services in a more conversational tone. As a result, it creates a more individualistic approach, giving consumers more confidence to buy online.
Appeals more with mobile users
Today, video and mobile will always go hand in hand. A majority of online consumers watch videos on their smartphones. Youtube even reports that the rate of mobile consumption rises to 100% every year.
The number of smartphone users is growing, so your video audience also keeps on getting bigger and bigger. Google even explains that smartphone users are more likely to a personal connection with brands that show video content or ads on their devices.
With the rapid growth of mobile video, you need to become sensitive with the personal experiences people have with their devices. For instance, you can opt to give them a better choice of video content.
To Wrap It Up
Video marketing stands out to become one of the best approaches to boost your marketing strategy in social media. It’s an excellent way to create content that is personal and provides a real impact on your audience.
It’s also a unique way to drive emotion driven sales, so buyers feel good about their purchase.
About the Author – Kevin Urrutia is the founder of Voy Media, a Facebook Ads Agency based in NYC. Kevin has helped businesses maximize their sales and conversions by unlocking the potentials of Facebook Advertising. He crafts personalized solutions for each client, ensuring that the best results will be achieved effectively.