The eCommerce industry is one of the fastest-growing industries today. Many people are shifting their physical stores to online stores because the growth in the eCommerce business is tremendous. As a result, the reach of the business increases widely, and the owners are highly benefited from this. However, to increase reach and visibility, one needs to use various online techniques, and one of the major techniques is off-page SEO.
Off-page SEO is the set of methods that improve the ranking of your website. The set of off-page SEO techniques cannot be used on your own website. This is the reason why it is called Off-page SEO. You have to use these techniques on a third-party website.
When you have an eCommerce business, the traffic of the website or store becomes very important. Because without visitors, you will not get any results and thus it will affect your sales.
Off-page SEO is useful for increasing the traffic on your website. It uses links, social media marketing, and so on to increase the number of visitors to your website. This is the reason why Off-page SEO is crucial to the eCommerce business.
This post will talk about factors that affect Off-page SEO Rankings.
Top 5 off-page ranking factors
- Inbound links
Inbound links are the links directed to your website from another website. The quality and number of inbound links play a major role in the off-page SEO ranking. But try to get links from the same niche company or website. You can hire eCommerce SEO services to have quality inbound links directed to your website.
The search engines have to know your credibility, and for this purpose, they check the number and quality of the inbound links. If other sites are linking your site, then it means you are a credible business and credible website. Thus, it can boost your rankings.
Just make sure you get links from credible sites and your industry sites. It will increase the credibility of your inbound links, and Google will give you an advantage in the Search Engine Result Pages (SERPs).
- Source of linking pages
The source of the linking pages also plays a major role in off-page SEO. Try to get links from different domains rather than a single domain. When you have links from different domains, then it means that you have valuable content.
When so many websites collaborate with you, authority and credibility are automatically established. This also means that you can reach a wide range of people, which will benefit you greatly.
Reviews have become very important with the growth of the eCommerce business. Now, even Google favors the website that has reviews on it. Reviews are also a type of content with unique keywords; thus, they can help you rank your website.
Reviews can also help the customers to make the buying decision. In addition, it can clear the confusion of your customers. So, it can be helpful to your customers as well as your site ranking.
Try to motivate your customers to leave more reviews on your website. For example, give them offers, discounts, gifts, coupons, etc. to motivate them to leave reviews on your website.
- Social Media
Social media is gaining a lot of popularity with each passing day. It has become a compelling platform to promote your brand. When you improve your presence on social media, your visibility and brand awareness will improve, and thus more people will know about your brand.
You can use social media to divert the audience to your website and promote your products and services. Thus, put your best efforts into using social media in the right way that can help your business grow. In addition, hire SEO services for eCommerce websites to get an advantage over your competitors and gain a higher rank in the search results.
- Domain age
Domain age is also a factor affecting off-page SEO rankings. However, it may not affect the rankings greatly, but it is good to know your domain age. According to Google, there is no difference between a domain having six months and a domain having an age of 1 year.
If you have a domain aged from 5 years to 10 years, you may gain an advantage in Google rankings. However, it must have a site indexed by Google. Thus, we advise you not to change the domain now and then.
In conclusion, we would say that many factors may affect your off-page SEO rankings. In this post, we have mentioned some of the top factors you can pay attention to achieve a higher ranking in the search results. We also advise you to hire the best eCommerce SEO services so that you get professional help to rank your website/store quickly.
Off-Page Ranking Factors eCommerce