In pandemics, people were unable to step outside for shopping. Many beauty in-stores faced closures and would never be open for customers. At the same time, many retail stores transformed into e-commerce and started online selling to get the ball rolling in 2021. Covid guidelines resulted in a spike in online business in a shorter time span.
Skincare retailers for digital transformation faced many challenges. However, the beauty and skincare market boomed during the lockdown. Why and How is modern skincare contributing the highest in beauty e-commerce trends? Know from the below article.
Skincare Market Is Busting At Global Level
Skincare is a niche category of the beauty sector, upgrading faster than other beauty sectors. Skincare sales expanded by 13% in the past years of the U.S. market, while cosmetics were just 1% in a similar period. In addition, online beauty business developed 24% where skincare was top ranking among all.
L’Oréal revealed that skincare makes up 40% of the beauty industry. However, it’s almost 60% of the overall cosmetic market worldwide. So we all must know the reason behind the skincare market is staggering over others.
According to technavio market research, the skincare market is predicted to develop by USD 4.65 billion by 2025. The skincare market is driven by digital product development and products offering home skin treatments. Furthermore, the awareness about modern solutions to skin-related issues is expected to support the development of the skincare e-commerce market.
Beauty brands frequently launch their product with innovative changes in it’s offering. Many developing countries like India, China, Pakistan, etc., have raised their living standards with the increase in purchasing capacity of the buyer. Such forces steadily expanded the sales of the skincare market as people surged towards spending more on personal care products.
A few brands functioning in the worldwide skincare market offer items that give expert solutions that are powerful and effective for curing any skin issues. The product with the correct blend of premium quality ingredients further prompts item premiumization. However, digital advancement in technology has made the skincare category a premium product category.
Demand For Digital Skincare Tools
Stepping outside for personal care involved the risk of the corona, ultimately demand digital tools for skincare treatment at home proliferated in the global market. Various beauty devices like laser technology for hair removal, radio frequency for skin tightening, micro-needling for removing acne scars and blemishes.
Skincare tools save your money and time; A professional skin surgery would require more cash than that of investing in at-home skincare devices. In addition, surgical skin treatment is followed by numerous sessions, while getting a skincare machine at home would be convenient to use whenever and wherever you require.
Identifying E-commerce Customer TouchPoint
Over 60% of e-commerce buyers cooperate with companies through various channels regardless of time, gadget, or any other source. Customer touchpoints play a pivotal role in converting a viewer into a customer. Basically, customer touchpoints are mediums where people get connected with the brand. It can be any medium like text message, e-mail, social media post, chatbots, and so forth.
Skincare’s development is inferable from the exceptional position among the market’s latest fashion and beauty trends. In addition, with the increase in the number of beauty-conscious people, personalized skincare regimens became a matter of concern for a large group of people. Furthermore, the capacity of online media to quickly engage and share important information to the interested groups make remarkable growth of skincare products.
Factors Of Ethics Impacting Skincare E-commerce
Experts studying consumer behavior revealed that consumers are becoming more possessed with the ethical effects of the company they are choosing for purchase. Different ethical marks that skincare brands use to depict their items, clean and cruelty-free, are feasible to generate online sales.
Sustainable Skincare Trends
Sustainable skincare is basically picking items that will meet our skincare needs without cruelly affecting the climate or living being. What do we need to seek for sustainable skincare products? Look for products with natural ingredients. This doesn’t mean chemical-driven products should be avoided. Mind that if you are getting a good substitute for chemicals in natural ingredients, then choosing an eco-friendly product is a wise decision.
Aspects Of Buying Skincare From E-Commerce
Some factors make the e-commerce market one step ahead of the retail market.
Often online products are less expensive as their final price is calculated by applying discounts or special coupons.
An option of free shipping is also provided on certain products.
The return policy allows the buyer to return the product if not satisfied with the product or received a product that is not up to the mark. In addition, a refund is initiated for valid proposals.
Retail stores might not provide such facilities that improve the consumer buying experience, which improves the happiness quotient of the consumers.
Today, most people are shifting to e-commerce shopping; they’re influenced by its convenient offerings and customized services with a review of other users that build trust towards the brand.
Social Media Role For Online Leads
A consumer behavior study depicts that 56% of purchasers will only prefer a well-known and familiar brand that they have experienced the product before. Social media played a major role in removing this obstacle for skincare brands.
Social media platforms have also given a stage to market the items people love and get them to know more about the product via visual content. As a result, the business has exceptionally profited with the visual ideas on social communities. For example, the Trend of posting favorite skincare routines on Instagram has indirectly promoted the skincare market.
In the digital era, separate investment in social media marketing is a key point for every business. For example, beauty bloggers and vloggers perform virtual tutorials and attractively engage the target audience.