You are probably reading this article on your cell phone. This is how it has been for a few years now. People have switched from laptops and computers to their smartphones for surfing the internet. There are around 3.5 billion mobile phone users worldwide. And this is why mobile marketing has now become mainstream.
The covid-19 pandemic further gave the mobile surfing culture a much more needed push. Given that people are in lockdown and sitting in their homes, the cell phone has been the only survival with which people have kept a relationship with the outside world without much human contact.
Given this situation, businesses and marketers are now making content that works perfectly on a small screen interface. Today, many of us are shopping through our small mobile phone screens while sitting in our cars and commuting to work.
So, if you are not using mobile marketing strategies for your eCommerce business, you might be losing a lot of your revenue. We have highlighted a few mobile marketing strategies for you that Digital Marketing Services agencies swear by.
What is Mobile Marketing?
Before we tell you about a few mobile marketing strategies, you must know what mobile marketing means? The term refers to all tools, techniques, and processes used to market a product or service. The only thing familiar is that the target audience is mobile users.
Therefore, all content and strategies are concentrated on mobile users. But, on the other hand, let us not ignore the benefits of mobile marketing, including cost-effectiveness, easy access, instant transaction, and localization.
Mobile Marketing Strategies Deliver Ecommerce Results
Now that you know why mobile marketing will lead your business towards success, let us discuss a few mobile marketing strategies.
1. Develop Mobile Application
You probably are well aware that all businesses today now have mobile applications to facilitate their mobile user’s experience. Be it Saks or Sephora, food chains like wholefoods, etc., also have mobile phone applications to better their customers’ services.
So, if you do not already have a mobile application for your eCommerce business, it is about time you develop one. And the more you make it user-friendly, the more response you will get from your users.
2. Mobile-Friendly Interfaces and Content
Once you have developed a mobile application, the next step is to start making content for it. By this, your business websites should have mobile screen integrated pages and content that your customers can easily view from mobile screens.
This further means that every detail has to be designed so that the call for action buttons is okay for the mobile users to press; they shouldn’t be too small or too big. Another factor to be considered is how the mobile users will be interacting through mobile screens; there will be chat pop-ups, etc.
The website design for the mobile site should be such that the plan is enhanced instead of blocked. Start working on tailoring content for micro-moments.
3. Use Search Engine Optimization Technique
The search engine optimization technique is the most popular marketing technique used over the internet to improve your business ranking on search engine results on the page. So, make sure your mobile application, its descriptions, and keywords are optimized so that it enhances your business’s ability to come in the top ranking of search engine results page.
Search Engine optimization is a free marketing technique that uses a few complex algorithms and keywords with which you can manage to bring your eCommerce business to the top of the search engine’s result page. Comparatively, there are also paid marketing techniques like SEM, PPC, etc., that you can use as well.
4. Use Text Messaging to Enhance Mobile Marketing Strategies
Once you combine your mobile marketing with text and SMS marketing techniques, this is a recipe for eternal success. Have you ever received a message on your phone after placing an order with whole foods that your order has been successfully placed etc.? With this technique, you give your customers a vibe that you are connected to them, and they feel more at ease with your business.
5. Email Marketing
Many of us now view our emails on our phones rather than laptops and computers. This is why you need to make sure when crafting email marketing content; they are mobile-friendly. Here are a few tips for mobile-friendly email marketing:
- Use Simple and easily readable font
- Use one column of text
- Include clickable icons
- Use CTA’s (call–to–action)
- Keep a character, counts
- Use a responsive design for your emails.
- Use attractive yet simple photo content.
6. Social Media Marketing
Social Media Marketing has been all the rage for a few years now. Today we have platforms like Facebook, Instagram, Linked In, Twitter, Snapchat, etc. Depending on your target market, you need to bring your social media campaign to that platform.
The most common social media platform used today are Facebook and Instagram. Therefore, it would be best to ensure that all the content you make for the social media platform is displayed correctly when your customers view it on their mobile phones.
You can easily use geotargeting to get to your mobile users. The formatting of the content is essential as well. Keeping in mind all these factors, you need to strategize your social media marketing content goals.
Mobile has become such an addiction for many of us that many of us struggle to give up on the habit of checking our phones constantly. However, in this world, everything can be monetized, and if you are not cashing in on this sudden increase of mobile usage in this pandemic, you are probably losing out a lot to your competition.
Mobile-friendly content will land you a lot of sales and revenue for your business and deliver you fantastic eCommerce results.