In the present time, the mobile app market is huge and growing daily without any sign of slowing down. Going by the market share today, Apple’s iOS and Google’s Android combine for almost 99 percent of global market share.
Talking about the iOS operating system solely, it is also holding a considerable share with the huge acceptance of a secure and more advanced platform as compared to Android.
Purchasing an iPhone is no more treated as a luxury but it is considered as a durable and safe medium amongst end-users. Expectedly, iOS developers’ population keeps on growing that gets involved in the latest advancements of this operating system while leveraging its prowess.
With that said, I would like to discuss App Indexing in this piece of writing that is also an evolution in the field of the mobile world. It eases down the accessibility of your mobile application to end-users. Having to define, Mobile App Indexing is the process of collaborating with the mobile and web world.
Traditionally, users tend to access the application via the App Store. But now if you have enabled App indexing for your iOS application, users can simply search on Google for your services and get mobile access.
Many times we have encountered SERPs where we get an option of Open in App while clicking on a particular link. It happens in the case of mobile app indexing. In other words, App Indexing is the process of combining Web, Mobile, and Mobile Application environments in a single URL.
This term got its existence and importance in 2015 when Google announced its mobile-friendly ranking algorithm. According to this algorithm, App indexing will allow Google to index apps just like websites.
How can you achieve an App Indexing?
With the aforesaid announcement of Google, many developers started working on App indexing to increase its accessibility to end-users. App indexing introduction tends to include the in-app content in its search index in the form of deep links.
These deep links can direct the users to a specific app displayed in the mobile search results. So, how can you attain these connecting links for your iOS application?
Whenever you hire an iOS app developer, he adds a markup to their mobile application and then submits a particular sitemap file to Google through Google Search Console. Further, the app verification process takes place.
You can also prepare your iOS application for Google indexing by following the below instructions,
– Consider Universal Links
Universal links for iOS development allows you to link to content seamlessly inside your application. These links enable you to provide users with the most integrated mobile experience, even when they haven’t installed your application on their devices.
You need to add handling for universal links to your iOS application.
– Creating an app-to-site association
This step involves two steps:
Adding a com.apple.developer.associated-domains in XCode (it lists each domain linked to your iOS app)
And, creating an apple-app-site-association file for each linked domain with supported content of your app and further, hosting it at the root level.
How can you benefit from App Indexing?
With an appropriate App indexing of your iOS Application, you can easily get
– A great User-experience,
– Enhanced Google search ranking,
– Grab the attention of new users,
– Strengthened brand identity,
– And, customer loyalty.
On that note, I would like to conclude this article with a huge appreciation towards App indexing for your iOS app development. Over the last several years, mobile phones have gained a lot of appreciation due to its convenience and ease of use. 4G and 5G connections have fuelled this industry’s growth further.
Talking about the Apple market, it has undergone a revolutionary shift while crossing several milestones in its journey. So, if you are one of those who are trying to capture the iOS market, choosing an App Indexing process will help you to gain huge recognition in today’s digitally-driven world.
At last, I am hopeful that you find this piece of writing helpful in context with your future endeavors. In case of any query or concern, you can contact me. I would be happy to assist you.
Author Bio: Rakesh is an experienced Digital Marketing Specialist and an expert in iOS app development with a demonstrated history of working in the IT industry. He is an enthusiast of Technology. He Loves to share and Stay updated with Tech News & Trends. He has merged web and mobile development with digital marketing to create hybrid strategies that bring the best results.