You might have the world’s best product, but if you can’t convince customers to trust you and buy it, your business is going to struggle. Luckily, the basics of marketing and branding are pretty simple! Pay attention to these elements in your branding as you promote yourself, and your business will flourish.
Back in the 2000s, when Apple dominated the portable music device industry, many experts thought the iPod wasn’t the best product on the market. But it remained the best-seller and became a phenomenon. Why? Because Apple products always looked the best.
Be design-driven in everything about your brand. People won’t return to your product if it isn’t good, but they won’t even start with it if it doesn’t look beautiful. In your website, product packaging, and marketing campaigns, consumers will be drawn to them every time if they’re eye-catching.
Consistency in Messaging
Determine the core message of your brand and focus on it. Customers that don’t understand what your company is all about will click away and buy from one of your competitors. But when you’re clear about who you are and what you offer, more people will resonate with your business and shop your brand.
Don’t be afraid to zero in on your vibe. You’re not driving away customers who want something different since they probably wouldn’t buy from you anyway. You’re drawing in people who want what you are! Be fully, consistently, and uniquely you, and people will always respond to that.
Know Your Target Market
If you’re in the beauty industry, the odds are high that your clients won’t be elementary school-aged children. Some people think that marketing is about reaching the widest possible audience, but there’s no point in going after someone who wouldn’t buy from you anyway.
Successful entrepreneurs know that it’s not about reaching the highest number of people; it’s about finding the customers who would be most interested in your business. Know your target market, speak directly to them, and they’ll believe they can trust you to know what they need.
It’s also crucial to keep up with the times to make sure your business thrives. From your new products to your marketing campaigns, you have to stay abreast of trends in your industry and the current events your clients care about.
Keep innovating and trying new things. As your brand develops a good reputation, that can get more difficult since customers will like your “tried and true” methods. But if Nabisco can create new cookies while staying true to their brand after 100 years of Oreos, so can you.
People love kind businesses, so go out of your way to help others. Whether it’s connecting people who might be able to help each other, offering classes, or mentoring new faces in your industry, knowing that you’ve done well for others will make clients want to work with you.
Most major corporations have a well-funded philanthropic arm. But even if your company is still in its early years and low on funds, you and your team can get together to volunteer. Just get out there and pay it forward, and you may be surprised by the results.
Maintain an Active Social Media Presence
It is so much easier to sell products when you have a following of people who care what you think and what products you believe in. It’s a great way to connect directly with customers and see how you can best serve your needs. Whether or not you personally enjoy social media, it’s a godsend for up and coming brands.
It offers cheap or free advertising, increases engagement and conversions, and gets customers personally invested in you and your company! When you use it right, you can make a whole brand out of just that.
Marketing and branding can be a complex field. But if you stick with these basic elements, you’ll at least start on the right track every time!