Online shopping is a major trend these days across the world and many online stores have achieved tremendous fame over a short time. Ask the web developers in India and they will tell you that developing an eCommerce site is a lot different from doing the same for other websites. Special applications like eCommerce hosting platforms have evolved over the years that actually simplify the process of making online shopping sites in a number of different ways.
Choosing the right eCommerce hosting platform plays a critical role to ensure the success of an online shop and people often find it difficult to choose between different programs. Magento and PrestaShop are two extremely popular eCommerce development platforms and they both come with a host of exciting features.
Both Magento and PrestaShop are open-source programs with highly active and well-developed communities. They also offer users with a very high level of flexibility in what they want to achieve with their online stores.
However, both of them are also very unique on multiple grounds. So when you are looking for consultation from emerging software development companies in India for the development of your own shopping website, it is better that you pick those firms which are familiar with both Magento and PrestaShop, so that they can help you to have the best online store for your business.
Ease of Use
It is natural that you are going to dig an eCommerce development platform that is easy to use. PrestaShop offers an easy to use dashboard that comes with a host of useful features. The easily navigable dashboard can let you do a lot of things easily and quickly. Whether it is about adding new products or creating catalogs, you will find PrestaShop quite smooth and hassle-free. It is also very SEO friendly.
When you choose to install Magento, one of the first things that you will learn about it as you look through the dashboard is that it offers a much wider range of options that allow you to customize your online store even further. Whether it is promotions, SEO, email marketing or reviews, there is a lot more to do when you work with Magento. This may make it seem to you that PrestaShop is much more user-friendly than Magento. The truth is both are equally good but you may need some time to get used to the diverse features of Magento, especially if you are new to the world of eCommerce.
When you use PrestaShop, you can have access to both themes and modules for customizing your store. The themes can differ vastly from one another and they can allow you to change the style and look of your site radically. You also get to customize these themes in any way you like. Modules allow you to add different types of functions that can come in handy for the users while shopping.
Magento offers you an extensive range of extensions that work much like PrestaShop modules, implementing different types of functions. However, it is somewhat limited when it comes to themes. This is mainly so because web developers in India working with Magento usually create custom themes for Magento based websites.
PrestaShop provides you with something called Shop Parameters in its dashboard. This can offer you access to all kinds of settings for your store. Whether you want to create a multi-store or implement Secure Sockets Layer (SSL), you can do it from here. PrestaShop also comes with a unique built-in maintenance mode that you can use for disabling your store temporarily as you fix certain problems. PrestaShop allows you to configure numerous payment options and even payments via checks and bank transfers.
The main settings of Magento can be found under the System tab which also lets you manage backups, set up extensions, and also handle notifications and users. Magento, like PrestaShop, also offers extensive multi-store settings. This allows users to run and manage multiple online shopping stores with the same dashboard. While Magento offers a greater number of options for site management, PrestaShop has fewer options but is much more user-friendly.
Numerous tests have confirmed that Magento usually fares better than PrestaShop while managing larger shopping sites. This means that Magento is better when it comes to using server resources. It is, however, important to note that you should get dedicated server hosting for online stores if you want it to work smoothly, no matter whether you are using Magento or PrestaShop for your eCommerce web development process.
The above factors show that both Magento and PrestaShop are equally good when it comes to running multiple stores. While certain features of one are definitely better than the other; both of them can be safely used for creating a robust and powerful online shopping website.