The first thing that pops into our minds when thinking of LinkedIn is probably not a retail business. However, with others being quite successful in networking or finding jobs or employers, LinkedIn has established itself as a great place for eCommerce.
LinkedIn is substantially more effective compared to other networks when it comes to growing your business through lead generation, high conversion rates, brand building, or creating and maintaining business relationships.
For merchants, using LinkedIn for eCommerce is useful on several levels:
- You can easily identify suppliers and vendors,
- Your business will be higher up in the search results,
- Your LinkedIn account becomes a sales channel,
- You can easily keep up to date with news from your industry.
LinkedIn for eCommerce: 5 Steps to Get Started
Complete & optimize your profile
First of all, explore your competition. Next, it is a good idea to run a SWOT analysis by researching the market prospects and the online presence of other LinkedIn merchants.
Proceed to set up an impressive LinkedIn profile:
- Primary information – add a professional photo and cover, write a concise summary, state your industry and location,
- Testimonials – list all vendors, merchants, and customers with whom you’ve had good cooperation. Build trust by adding recommendations by real people,
- Summary – present your skills, experience, and expertise. Be amusing and succinct,
- Contacts and links – add your company website and other social media platform links.
Once completed, a good-looking and informative LinkedIn profile is set to start producing the next critical phase of your eCommerce endeavor: some high-quality content.
Produce first-grade content
The foundations of your eCommerce presence are content creation and networking. Content needs to be captivating and user-friendly.
Listed are some pointers for writing valuable content that would make your connections engaged while at the same time promoting you as a thought leader within your sphere of business:
- The headline needs to be catchy,
- Limit the article to 700 words,
- Choose trending themes for your articles,
- Refer to common problems and offer solutions,
- Choose the right amount of keywords,
- Write a couple of short updates per day and up to six longer posts per week,
- Use the 4-1-1 rule. Of those six posts, four should entertain or educate, one should be your soft sell, and one a hard sell,
- Always engage with the audience through likes, comments, and messages.
Add and manage your LinkedIn connections.
The primary feature of LinkedIn is networking. To make the most out of it, try to manage LinkedIn connections in a way it helps you with lead generation and customer retention tactics.
If done right, networking should take up the most time you spend on LinkedIn. However, it is a very rewarding process because contacts always spawn more contacts.
A good way to scale up your LinkedIn efforts is to learn how to keep track of networking contacts. However, some LinkedIn network managing software could easily overcome certain drawbacks LinkedIn has always had in this area.
Other than sending direct messages accompanied by a warm pitch, another good way to add connections is to give LinkedIn access to your email list. This way, you’ll be able to connect to your old clients and make them aware of your LinkedIn eCommerce endeavor.
Use LinkedIn groups
Things you can do for your eCommerce effort using LinkedIn groups:
- Reach key demographics and build your network,
- Pull up traffic from LinkedIn and Google,
- Engage with past, present, and future clients.
Before eventually engaging in paid campaigns, you should fully participate in some of the active LinkedIn groups within your industry.
Try creating your group by inviting current contacts and working your way up to administering a LinkedIn group with fresh ideas, content, and interaction. This way, you can establish yourself as an expert and business leader.
Your expertise will make pushing your products and services easier without coming off as spam.
Utilize LinkedIn ads
Once your LinkedIn profile is up and running and you start to engage with the public through content creation and LinkedIn group activity, it is time to spend some time and funds on LinkedIn ads.
This is a tool able to::
- Aim for the right demographics to convert contacts into customers,
- Help you learn about your sales and opportunities through built-in insights software,
- Increase your content reach substantially,
- Improve your LinkedIn and Google search results,
- Boost your views and visits all over multiple networks.
Generating revenue by using paid tools boasts a framework of robust analytics. As a result, it can help you acquire real-time insight and push your eCommerce effort.
Consumers have gradually moved from buying in stores to buying online. Therefore, LinkedIn is a good solution for an eCommerce business and a necessity.
In the atmosphere of ever-growing online competition, your LinkedIn eCommerce performance will be a direct consequence of the level of applying the tips above.
Use those tips and tactics consistently, and you can hope to dramatically increase your sales, expand your client network, and build reputation and trust around your brand.