Content marketing has evolved over the years and now encompasses emails, blog posts, infographics, videos, and social media. Out of all social media channels, LinkedIn is one of the most underutilized, especially among millennials. It is not just used by professionals and job seekers but also business owners. From lead generation to building brand awareness, LinkedIn has numerous advantages for business. Did you know that LinkedIn is more successful in organic search referrals (22.5%) than Twitter (15.4%)? Yet, many are still not sure how to use LinkedIn to promote their companies.
Unlike other social media networks like Facebook, Instagram, or Twitter, pushing your products down LinkedIn users’ throats is highly frowned upon. Hence, you have to incorporate LinkedIn into your content marketing strategy seamlessly.
Let’s take a look at some of the best LinkedIn hacks to help your business grow.
Add Visual Content to Your LinkedIn Profile
Using LinkedIn’s professional portfolio, you can add content to your profile, such as presentations, pictures, infographics, and even articles with images. Surprisingly, many people still do not know about this feature. Hence, utilizing it as soon as possible will help you stand out from the crowd.
Adding videos and infographics gives your profile a stunning makeover. Besides making your profile appealing to potential customers, videos and infographics are very engaging and tell your story. For example, you can embed videos and highlight your achievements or awards with LinkedIn’s professional portfolio.
Use Sponsored Updates
This is one of the essential tips you need to know if you want to market your business on LinkedIn. That way, influencers can notice your content, which inadvertently helps you establish yourself as an expert in your niche. Additionally, you can increase your brand awareness as your content is made available even to people outside your network.
Since you can limit the audience that sees your updates, you have more control over how much you spend on sponsored updates. You can also periodically check the results of these updates to determine if you should continue with your campaign or not. You can monitor the effectiveness of your sponsored updates using metrics like clicks, impressions, and CTR (click-through rate). These metrics can be found in the Campaign Manager.
Another proven method of testing its effectiveness is checking these metrics and comparing them with non-sponsored updates.
Post Actionable Content
Using sponsored updates can only help you reach a broad audience. An actionable content, however, ensures that the user clicks through. Like any other platform, content marketing on LinkedIn is essential. Add posts each day to help you reach and engage a broad audience. Ideally, use different types of posts on this platform. For example, you can post articles, images, or upload videos.
If you choose to create a post, you will be directed to a publishing tool where you can create a catchy headline, use a compelling visual, and share your thoughts on the topic. You should only share bits of content and provide a link that directs your audience to your website and full blog post. That way, a user who reads your content and is interested in the subject will click on the link to find more. Users are more likely to click on your link if your caption provokes interest and makes them want to see more.
You can also connect better with your audience by sharing images or quotes from influential people in your niche. To bolster your credibility, it is recommended that you have about 5–10 published posts on your webpage. Finally, for best results, optimize your content for mobile devices because 57% of LinkedIn traffic comes from them.
Matched Audiences Feature
The Matched Audiences feature you retarget your customers. This feature is helpful since 98% of your website visitors are doubtful to convert on their first visit to your website. Matched audiences is a highly specialized tool that you can use to reach that 98%.
The platform is used mainly by professionals. Hence, there is an excellent chance that your audience will convert. With this feature, you can begin sending impressions to your already existing audience, and you know exactly who you are targeting.
Use Groups
You can make a lot of valuable connections on the platform via groups. With LinkedIn Groups, you can connect and interact with professionals in the same niche. Posting helpful content in such groups can help you establish your name as an authority in your niche.
Even though joining as many groups as possible might seem like the most logical thing to do, it can be a waste of time if you are not driving traffic to your website. Using the Groups page, you can track the most discussed topics in your niche to post content relevant enough to attract the audience.
Conclusion
So many business owners have social marketing as an integral part of their content marketing strategy. However, a large fraction of them is primarily interested in social media channels like Facebook, Instagram, or Twitter.
LinkedIn has been proved effective in generating new leads. The above-listed tips are marketing hacks that can help you get the best out of LinkedIn marketing.
