Social media is becoming a great tool for promoting businesses and is becoming essential for any kind of business. Integrating social media with e-commerce has completely changed the concept of marketing, promotions, and sales. However, one must understand that if they are running low on their social media strategies, their e-commerce plan cannot do anything good for them. With the speed with which the concept of social media marketing is growing, it seems like that time is close when we see it taking over the newspaper and other physical forms of promotions. Social media allows the freedom to create better user engagement by reaching customers directly in more interactive ways. Therefore, it would not be wrong to say that every business looking for a marketing plan would surely have social media targeting at the top of their list. Here we have a list of 5 powerful and necessary social media strategies which can be of great advantage to promoting the e-commerce process of any industry.
Approaching A Micro-Influencer
One of the strongest actions the businesses are taking is to approach the micro-influencers with a well-established image on social media websites. Even though these micro-influencers are operating at a smaller level, tieing up with the big names helps give them more exposure while they help the big brands reach remote customers with more authority. The business on an e-commerce platform prefers to collaborate with these micro-influencers as they are much more affordable than any marketing campaign by hiring popular celebrities.
Interaction Based Advertising
Big brands which are highly dependent on their e-commerce agenda are focusing on enhancing the interaction with the customers. It is more of a cost-free advertisement that promotes the content dedicated to the customer who is receiving it. However, a new hashtag strategy is getting very popular where the popular brands feature the people who wear their clothes and post their pictures using a hashtag suggested by the brand. This helps create a bigger circle of approach where all the friends and customer followers are targeted without any effort.
It is a well-known fact that the exposure delivered by social media websites cannot be compared with the many other marketing strategies businesses follow. This is why social media websites are used for paid advertising by almost every popular brand. More than 6 million advertisers are on Facebook, which is continuously increasing. These advertisers are promoting the products that can reach every user activity on Facebook. However, Facebook and other websites are continuously working on improving the entire process of marketing by improving the targeting process by following the demographics, interested communities, and potential customers who are looking for a specific product, etc.
What can be more interesting than selling your product through the medium of live advertisement? Many brands such as apple are implementing this strategy as they launch their new products every year using the live advertising agenda. When such big names of the tech industry follow the live marketing process, there is no doubt that every small business would surely turn towards live streaming to promote their products and brand value. Moreover, it gives the power to both business and customer to interact about the product and work on any queries that customer has in their mind related to the product.
Content does all the job; it is a physical form of promotion through newspapers, magazines, etc., or social media. Therefore, the right content which could reach the customer to compel them to buy the product is always welcomed on social media. This is why social media websites are now becoming a powerful publishing place where any business could post content like blogs, informative articles, etc., to build better relationships and trust with the users.
Therefore, it can be concluded that marketing is now not limited to the content and is reaching beyond the virtual world. The concept of augmented reality, sharing product story options, extra responsive ads, and much more has been featured along with social media marketing, which gives a thrive to the e-commerce-based business by helping them reach every single customer around the globe.
Ravi Sharma is the Co-Founder & CEO of Webomaze. He is a young entrepreneur helping various businesses worldwide to have a better online presence through a great website, mobile app, and strategic digital marketing. In addition, he is a traveler and loves to explore new places.