Launching an eCommerce Store in 2020? Not Without YouTube
Out of all the ways digital entrepreneurs sabotage their success, few are as impactful as not creating a YouTube channel for their eCommerce store.
For starters, YouTube is the largest video-sharing platform on the internet, not to mention that it’s also the second largest search engine, surpassed only by Google.
When you pass up creating a YouTube channel for your eCommerce store, you’re passing up the opportunity to show up for a portion of YouTube’s 3 billion searches every single month.
Let’s put that into perspective: appearing for even 1% of the 3 billion searches would grant you 30 million potential views for your eCommerce store’s YouTube Channel.
Pretty cool, right?
Ever since the birth of television, marketers, and advertisers alike have known that video is great for selling products. In the same way that video killed the radio star, YouTube is gradually overshadowing TV in its ability to hook people’s attention and get them to open their wallets.
For the remainder of this article, expect to gain a deeper understanding of what YouTube can do for your future eCommerce store.
What a YouTube Channel Will Do For Your Online Store
[Source: Unsplash, Christian Wiediger]
What makes YouTube such an excellent tool for digital entrepreneurs isn’t just the fact that it’s another channel on which to post your amazing content.
The platform also comes with a slew of other benefits, such as the ability to analyze your competitors, study, and communicate with your target audience, and more. We’ll expand on some of these benefits below.
YouTube Helps You Study and Attract Your Target Audience
This feature is quite similar to how certain website builders, like Wix or WordPress, allow you to gather important analytics data about your website visitors.
When you publish a video on YouTube, the platform tracks and presents relevant metrics in the analytics tab of your channel’s dashboard.
From there, you can track your viewers’ age, gender, device type, geography, and other useful data that helps you learn more about them.
If, while studying analytics, you discover that your most common viewer isn’t actually in your target audience, you have an opportunity to ask why that is and begin brainstorming ways to attract better the people you want on your channel.
You can also find channels that your target audience already loves and analyze what your competitors are doing right.
When considering who you’ll be targeting on YouTube, it’s good to keep these statistics in mind:
- 62% of users are males.
- 81% of 15–25 year-olds in the United States use the platform.
- Millennials prefer YouTube over traditional television.
- 70% of YouTube watch times are from mobile devices.
YouTube is Great for Communicating with Potential & Current Customers
YouTube offers a couple of ways to communicate and interact with your channel’s viewership.
You can respond to their comments below your videos, communicate with them directly via YouTube Live, or conduct polls to get their opinions on a particular subject.
Communicating with your viewers is one of the most critical steps in building strong relationships with your audience.
Relationships build trust and loyalty, and few things are as valuable to online stores as loyal customers, so you should take advantage of every opportunity you get.
Present Your Products in Greater Detail
As the saying goes, “Presentation is everything.” Especially for digital displays.
The best way to let a customer learn about a product is to have them interact with it in your store, but since that’s not possible for online stores, the next best thing is to create product videos.
Videos can be used in a variety of ways to show off your products. You can create essential explainer videos, unboxing videos, or get creative to produce branded video stories to engage your viewers better.
What if You Aren’t a Pro at Making Videos?
[Source: Unsplash, @louishansel]
A common argument put against the idea of making YouTube videos for online stores can be summed up as: I don’t know how, and I don’t want to learn.
This isn’t a new argument, however. When blogs were becoming big, businesses wanted to get a piece of that pie. Those that put in the work to learn how to create stellar blog posts ended up finding their place in the blogosphere.
Suppose you don’t know how to make videos and don’t want to learn, no worries. Not everyone is a professional videographer, just as not everyone knows how to write amazing blog posts.
It would be best if you learned how to hire the pros who can do that work for you.
Of course, if your eCommerce business doesn’t have the budget to hire someone to make videos for you, you may, unfortunately, have to settle on making them yourself.
If this is the situation that you’re in, fear not. The best way to learn how to make YouTube videos is to open up your smartphone camera and hit record.
Seriously. It’s just a matter of starting and continue learning as you go.
The videos you create initially might not end up being perfect, but you should never let perfectionism get in the way of creating videos that are good enough.
As time goes by, you’ll get better and better. You’ll invest in better cameras, soundproofing materials, and your skills will improve.
And let’s face it: nothing is set in stone when it comes to YouTube videos.
If, after a year of creating product videos, you decide that you want to upload improved versions of some of your older content, you can do that! Updating content is even good for SEO.
Start Racking Up Views
Suppose you’ve reached this part of the article, congrats! You’ve just learned how important it is that you create a YouTube channel for your eCommerce store.
The next step is to start brainstorming the videos you’ll make so that you can get to production as soon as possible.
When you’re ready, go ahead and grab your smartphone, open up YouTube, and start recording your business’s excellent videos.
Hey, I’m Dale! I’ve helped tens of thousands of people just like you from around the world create a beautiful blog, portfolio, and business websites with our easy to follow guides and tutorials over at CreateAProWebsite.com.