Sustainable packaging typically refers to products that are a component of a sustainable supply chain that uses abundant renewable resources. Because of this, more and more scientists, engineers, and designers are working to create so-called compostable and biodegradable bags. The materials seek to mimic plastic’s performance while employing naturally sourced components.
Let’s dive into the latest trends and innovations in food packaging.
Recyclable and biodegradable packaging
Food packaging accounts for over 60% of all plastic trash produced worldwide. By putting products in more environmentally friendly packaging, food packaging companies like QQStudio are figuring out ways to reduce the usage of BPA packaging, single-use plastic, and other hazardous and non-recyclable elements.
Some shops make recycling more practical by allowing customers to recycle their containers, bottles, and other recyclable products in-store.
Up-cycling
The earth produces less garbage when you use up-cycled materials. Products generated from post-consumer scrap typically attract consumers more. This packaging is made in an affordable and eco-friendly manner. Few businesses also promote sustainable choices by using recycled materials. Up-cycling is the technique of creating new products out of previously used ones.
Up-cycling, as opposed to recycling, minimizes and, in many circumstances, eliminates the requirement for additional natural gas and energy usage in the supply chain. Additionally, up-cycling takes every attempt to improve the final product without using any new materials.
The recycled items are as valuable and high-quality as the originals.
Use of nano-materials
Many people would be shocked to learn about the hidden elements that render a lot of packaging unrecyclable, particularly composite and laminated packaging. Due to the difficulty in separating the combined materials into their parts for recycling, they end up in a landfill. You can resolve this problem by creating packaging from a single material, guaranteeing complete recycling.
Incorporating technology
The moment is ideal for technological interfaces to become a regular part of the food-buying experience, thanks to advancements in technology and the widespread use of cellphones.
Giving customers more details regarding the products they’re buying is a terrific and innovative use of technology such as NFC chips and QR codes. While using less paper for labeling, the “smart labels” enable consumers to quickly access nutritional information and details about the product’s manufacturing process.
Clear labeling
Consumers are pickier about the goods they purchase than ever before; therefore, they now want clear, visible labels on every meal they buy. As a result, the popularity of products with labeling that prominently lists the nutritional content, allergies, place of origin, and suitability for vegans is rising.
Emotional Connection
Customers seek more from a product than that. They wish to take part in a narrative. According to studies, while choosing a brand, people are more likely to be influenced by their emotions than by their knowledge. Social media, advertising, and consumers enjoy emotional material, with positive emotions dominating.
Consider the Paper Boat incident as an illustration. Paper Boat has effectively integrated nostalgia into its packaging to increase emotional appeal. Their advertising, from the artwork on the bag to the catchphrase, wonderfully reflected a specific time.
Similarly, you can communicate a brand’s mission and philosophy through packaging. For example, the packaging for the chocolate company Liso communicates the usage of premium ingredients through elegant design.
Designs for Simple Packaging
Food packaging today uses simpler graphics and fewer typefaces in place of sophisticated ones. Many companies use one or two intense colors with big, uncomplicated text. Customers will find this design very appealing because it is less crowded. Additionally, it is simpler to locate on a rack when customers scan numerous products simultaneously.
The most delicate designs for getting your point through are minimalist ones. Consumers can read and comprehend your exhibited material more readily when fewer elements are on the packaging. Furthermore, as there are fewer distractions, they are less likely to miss crucial messages.
Burger King is among the most renowned brands that have switched from elaborate packaging to simpler designs. The former Burger King logo featured a variety of components and three distinct colors. The latest logo comprises just two specific colors and a font type. In addition, they employ two colors, large text, and simple designs for their food containers, symbolizing this transition.
Take away
The shelf is no longer the only place where food packaging plays a part in the consumer experience. The demand for clever, tidy, practical, and sustainable solutions significantly impacts recent technologies in the product packaging sector. It’s time to advance your brands by incorporating these emerging styles.
