Is Your Shopping Spinning Out of Control?
- eCommerce

Is Your Shopping Spinning Out of Control?

The accompanying infographic, The Psychology of Consumer Spending, provides an overview of consumer spending, emphasizing compulsive purchasing. The infographic offers various statistics: who buys too much, what they purchase, whether they pay by cash or card, and impulse buying statistics. While all that is interesting, what can we take away?

The fascinating parts of the infographic may be the sections about the reasons for compulsive shopping and how our brains react to it. Psychologists think that compulsive buying results from a void in an individual’s life, perhaps stemming from childhood, or the need for approval or excitement or, the simplest explanation yet, a real lack of impulse control.

Regardless of our intention(s), when we shop, we feel good. The reward part of our brain lights up, dopamine floods our system, and we are happy — at least for a while. The problem comes when a person is truly “addicted” to shopping. That’s when the brain begs for more shopping, just like a drug addict’s brain cries out for more opioids or alcohol. It is important to understand that a shopping high is only temporary and will not provide what you really need in the long run.

Continue reading to learn more about this interesting topic.

Graphic created by Illinois Lending.

Is Your Shopping Spinning Out of Control?

Our Services

  • Build – Whether you have a small or large business, we design scalable digital solutions for small catalogs or thousands of products. If you are looking for Digital Marketing solutions that are easy to manage and have superb functionality, look no further because we’ve got you covered.
  • Grow – Inbound Marketing & Communication Strategies are about filling the funnel – driving traffic to your site.  You have spent the time and money to build a great website. Now we want to tell the world to come to visit.  How do we engage your target audience?  Are they on Facebook?  Are they tweeting? Or are we talking about a good old newsletter?  Sometimes, we don’t know.  So we try different tactics, and we measure the response.  We call this A/B testing. The Growth Effort focuses on helping our clients “reach” their target audience with brand messages via content marketing, display, and other tactics.
  • Convert – You’ve built the site, launched the store, and have plenty of visitors – but no sales.  How do you convert your visitors into customers?

eCommerce Development

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.