Integrating WordPress with Popular Email Marketing Platforms
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Integrating WordPress with Popular Email Marketing Platforms

Are you looking for the best WordPress email marketing tools? Considering the social media prevalence and the speed in which it spreads information, you will likely think that email marketing is an old idea. On the contrary, the research statistics show that email marketing is alive and doing very well. If you are not using it for your online business, then you could be missing out on conversions. Luckily, starting up with email marketing is not difficult. This is because most of it is usually automated when you select the right platform. There are many platforms from which you can decide to choose from, but it is vital to carefully weigh the advantages and disadvantages that will help you in pinpointing the ideal one.

In this article, I will discuss different email marketing platforms that are best for the wp site care to integrate with WordPress. Hopefully, they will help you in narrowing down your selection.

Mailchimp

It is one of the best email marketing platforms that you probably have heard about. It has a free plan that offers you essential marketing features in the likes of the creation of emails and scheduling. What makes the Mailchimp an outstanding email marketing tool is its unique smart feature that offers you valuable audience insights to optimize your efforts in marketing. Although the platform is mostly geared for the small business, its tools are usually used by many large-scale companies.

Its main features that are email-related includes; an easy to use email builder, automated emails, and the built-in analytics for monitoring. All you need to do to integrate this platform with word press is to install and activate mail chimp for the word press plug-in.

Email octopus

It is a straightforward email marketing platform that runs on your Amazon SES infrastructures. It is a free plan that provides you with a few features, unlike other free email marketing platforms. Its, however, allows many emails every month, unlike many other email marketing tools. With the email octopus, you send several emails from different email addresses as you want. It is a perfect solution to the small agencies that represent other brands. Also, it integrates well with word press and other apps, thus you can jointly exchange the customer’s information between the two platforms.

Mail poet

It is a word press newsletter plug-in that offers easier integration. Instead of integrating it with a third party, it allows you to send emails directly from your website. It is vital to note that in some situations, the use of your website’s server for email can overload it and lead to its slowdown. However, some hosts have got restrictions that help in preventing you from overusing the website server for email. It is advisable to do enough research before choosing any of these platforms for better results.

Campaign monitor

This is yet another platform the exclusives deal with email marketing. It helps set the website apart from other options, whether it is doing it or not depending on your strategies. The platform helps you to apply custom branding of different email templates. Also, it aids in the creation of sign up and personalized content.

Constant contacts

This is yet another platform that has a lot to offer in your way of social marketing and advertisement creation.  It helps in customizing the pre-built email templates, automation, and tracking the open links for email marketing. It is essential to note that there is only one official constant contact word press platform that has only a three-star rating.

Conclusion

Email marketing is relevant as a key to successfully promote your business website. Choosing the best email marketing platform will help you to automate the process so that you can spread brand awareness. From the platforms discussed, mail chimp is the most popular solution for the word press users due to its flexibility that covers all your basics in digital marketing. It is evident, if you have a word press site, you will want to is for email marketing campaigns. The use of the right email marketing tool can help you manage subscriptions, create emails, track the site’s analytics, among many more from your website.


Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award-Winning Freelancer & Web Entrepreneur helping new entrepreneurs launch their first successful online business.

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Integrating WordPress with Popular Email Marketing Platforms

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