2021 is going to an end, and insurance companies & marketers are actively looking for strategies to drive more sales in 2022. This should not be a huge challenge in this digitally connected world, thanks to advanced technology and marketing solutions. Modern insurance consumers usually start their journey via an online search. This is why insurance companies should invest in advanced sales and digital marketing practices to generate more sales.
The article contains practical insurance sales and marketing tips to drive greater growth in the coming year and beyond.
Clean up your Data
Whether you sell funeral insurance, life insurance, or any other type of insurance plan, you need to assess your data generated in recent years. The biggest mistake in this digital landscape is having ample data and not cleaning it and utilizing it for creating personalized marketing campaigns. An inaccurate and incomplete database hinders your insurance sales and marketing efforts. That’s why you should spend enough time cleaning your data and eliminating the useless data to get more room to store useful customer information and business data. Along with data cleaning, you should also revamp your data collection strategy as having customers’ phone numbers is not enough; you also need email addresses for effective marketing and communication.
Embrace Regular Content Organization
More and more insurance companies have been using content for years to build their brands and engage customers. Creating informative and useful content is a great idea to appear as a thought leader in the insurance industry. This builds trust and credibility to get potential customers excited about working with your company. Smart companies go the extra mile with the content creation process by organizing content used inside and outside the agency to convert more. It would be best to do the same in 2022 to get the most out of your content. A centralized content management system allows you to utilize and keep proper track of your agency’s content to eliminate guesswork.
Improve Your Email Strategy
Email marketing is not dead. On the contrary, it is one of the most effective ways to connect, communicate and engage with your prospects and customers regardless of your business and its size. As an insurance agency, you should have a robust email marketing strategy to drive ultimate growth in 2022. First, add clear calls to action to your insurance landing pages to build your email list. Then segment your list to create and send personalized emails to support your different business goals. For example, you can send thank you email to new customers for doing business with you or provide potential customers with the best insurance deals and plans.
Focus more on Brand Consistency
While marketing your insurance agency and its products, you must maintain brand image and corporate messaging consistency. Along with creating a professional logo and brand tagline, make sure the content you share across your digital channels, and other marketing platforms represents the same branding image and message. In addition, maintain a professional tone when interacting with customers via phone calls, emails, live chat, or tweets. This not only builds trust but also improves brand recognition to attract more prospects.
Host Educational Webinars
In this online world, hosting webinars is one of the best and most effective ways to generate more sales. Educational webinars can help solve your prospects’ problems and educate existing insurance customers regarding several insurance aspects. You can host webinars to educate your potential customers about the right types of insurance and how your products can make their lives easier and comfortable. When modern consumers get useful and informative content from brands, they are more likely to connect and engage. There are a lot of insurance content ideas you can cover in your webinars to educate your prospects and customers while promoting your brand in a more personal manner. This will also make you a thought leader in the insurance industry.
No matter what type of insurance policies you are offering, now you have a bunch of insurance sales and marketing ideas for 2022 to drive more conversions and growth. In addition, the ideas mentioned above can easily be integrated into your insurance marketing campaigns to get the most out of them without spending much.