The advent of social media networks has changed the way businesses market their products and services. Businesses can now reach a lot of people without shelling out a ginormous amount of money. However, using or not using any social media platform can be a big deal-breaker for business people.
There are a lot of social media platforms at present and among them is Instagram. This is one of the most popular platforms, with over 500 million active users. In addition, Instagram caters to around 95 million image and video posts daily. With all these stats, businesses can take advantage of using Instagram services.
Instagram, the modern Agora
The Agora was a gathering spot in ancient Greece. At present, you can say that Instagram is the Agora for people who want to see great pictures and videos taken by individuals. If your business does not have a presence in this “gathering place,” then you are missing the perfect opportunity to get noticed by over 500 million people using Instagram.
The amount of users also determines the usage of the network. In recent years it has been estimated that 70 percent of Instagram users check their account at least once a day and may spend around thirty minutes on the platform. So the potential of your business is undoubtedly limitless on Instagram.
Show yourself on Instagram.
By using Instagram services, your enterprise, whether it’s big or small, will have the chance to get noticed not only by local users but international users as well. Instagram makes this possible through hashtags and geotags. Geotagging means that you can put a geographical identification to the things you post on the network. Then, when a user sees the post, they can pinpoint the exact location where the post was taken or posted. Used in conjunction with hashtagging, it becomes one perfect marketing tool.
The hashtag in social media acts as a quick search link for similar topics discussed on Instagram. This will help users discover accounts and also pick up followers. For example, wouldn’t it be good for a business to be found and followed by millions of users?
The power of creativity
Another reason it is essential for your business to market using Instagram services is because it gives you the capacity to compete with big companies by just being creative with your posts. You no longer need to pay for a considerable amount of advertising money to contend with other businesses. Instead, you need to post visually appealing things and give them the correct tags. You can then promote your product to the world. Furthermore, Instagram gives you the flexibility to either post things initially or with its beautiful set of filters, which can make your images more vibrant and exciting. There is no hassle, and everything happens in an instant.
Mingle with potential clients
Once you get users’ attention by using Instagram services, you can interact with them through comments. Users can comment on your posts, and you can do the same thing with theirs. The thing is, the more interaction in your posts, the better it is for your business. The exchange will help raise your post’s trend and get your company more attention. Also, with tags, you can target which of the users will be interested in your products or services.
If you are not yet sold on using Instagram services for your business, now is the time to think differently. The world is changing, and most people are now heading to the internet to look for the things that interest them. Everything is running online, and Instagram is the perfect platform to kick start your business.
Drake Nicholson is a capable writer of industry content. Articles that suit the needs of every business. He can spice up your marketing campaign with the necessary content and then incorporate it into BuyRealMarketing services.